363: Publishing a Best-Selling Book from Your Signature Talk and Thought Leadership with Cara Houser
Speaking Your Brand: Public Speaking Tips and Strategies18 Joulu 2023

363: Publishing a Best-Selling Book from Your Signature Talk and Thought Leadership with Cara Houser

Speaking and books go hand in hand. Many authors are public speakers and many speakers have written books.

What does it look like to take your thought leadership message and turn it into both a signature talk and a published book?

That’s what we dig into with my guest and Thought Leader Academy grad Cara Houser.

Cara recently published her best-selling book “Burned Out to Lit Up: Ditch the Grind and Reclaim Your Life” (I highly recommend it!).

Cara and I talk about:

  • Why she decided this was the topic for her thought leadership
  • My perspective on why her book on burnout is different from others
  • Cara’s thought leadership journey to refine her message
  • Her writing process

  • Building a book launch team and marketing the book to make it a bestseller

If you’ve been wanting to write a book or you know that having a book is in your future, this episode is for you!

Show notes at https://www.speakingyourbrand.com/363/

Get Cara’s book “Burned Out to Lit Up”: https://www.carahouser.com/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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