364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilien...

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200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox

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199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]

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We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seems to have been sidelined. However, data can play a v...

17 Marras 202035min

198: Find Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]

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Writing a nonfiction book and having a signature talk go hand in hand: both are a reflection of who you are, what you do, and why you do it. Both your book and your signature talk should have a “hook,...

10 Marras 202051min

197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox [Storytelling Series]

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I admit, I’m a bit obsessed with the musical “Hamilton.” I watched it on Disney+ the July 4th weekend it came out and was instantly transfixed.  I knew I would like it, but didn’t realize I was going ...

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The live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve even been to; some even said it was the best event, in...

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195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]

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What an incredible day we had last week for our Brave. Bold. Beyond. live virtual summit!  Our speakers truly embodied being brave and bold. There were tears and laughter, mic drops and raised hands. ...

20 Loka 202036min

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