364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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146: [Coaching] Finding Your Framework with Cha’Lea Stafford [Frameworks Series]

146: [Coaching] Finding Your Framework with Cha’Lea Stafford [Frameworks Series]

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145: You Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]

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When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - yo...

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144: What I've Learned about Being a Leader [Leadership Series]

144: What I've Learned about Being a Leader [Leadership Series]

We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, in...

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143: Uncovering Your Leadership Blindspots with Rhonda Peterson [Leadership Series]

143: Uncovering Your Leadership Blindspots with Rhonda Peterson [Leadership Series]

We all have blindspots.  As leaders, entrepreneurs, and speakers, we should want to find out what they are and then work to minimize or improve in those areas. How do you know what your blindspots are...

22 Loka 201947min

142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

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As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth? When you’re seen as a leader in your industry, you’re going to attract p...

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141: Advocating for What You Want for Yourself and Others with Nicole Tisdale [Leadership Series]

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We’re kicking off a new podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. You’re going to love the stories and strategies th...

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140: Comparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]

140: Comparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]

What can we learn from political speeches to apply to our own presentations? Quite a bit! For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Cand...

1 Loka 201947min

139: [Coaching] Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series]

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We're continuing our series on storytelling with this on-air coaching call episode about what stories you should select to include in your signature talk, whether it's a business presentation, a confe...

24 Syys 201942min

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