364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Jaksot(491)

122: A Fresh Approach to Social Media Engagement with Tara McMullin

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121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

How does your website impact your speaking opportunities and the fees you can charge? More than you may think. If you want to be seen as an authority in your field and charge premium rates, as both a ...

21 Touko 201945min

120: [Coaching] Focusing on the Why vs. the How in Your Presentations with Layne Booth

120: [Coaching] Focusing on the Why vs. the How in Your Presentations with Layne Booth

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share? To figure this out, start with these two questions: #1 = What are you sel...

14 Touko 201942min

119: Deconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane Diaz

119: Deconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane Diaz

In the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or chall...

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118: Strategies to Push Past Your Speaking Plateau for Better Results with Carol Cox

118: Strategies to Push Past Your Speaking Plateau for Better Results with Carol Cox

In today’s episode, we’re talking about hitting a plateau, why it happens, the danger of staying there, and how to get past one. I’m going to be sharing some of my own experiences plus giving you spec...

30 Huhti 201936min

117: [Coaching] Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel

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How can you take the presentation you do in person and convert it to a webinar for lead generation, particularly if you’re selling a program or course? Much of the content from your presentation can b...

23 Huhti 201951min

116: 16 Ways You Can Use Your Signature Talk

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When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk. Did you know that there are many more ways - 16 at least! - that you can use your s...

16 Huhti 201928min

115: How Your Speaking, Media, and PR Can Work Together with Wendy Glaister

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What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry? You may be tempted to back off y...

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