364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals...

14 Marras 201756min

042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awarene...

7 Marras 201744min

041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery

041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery

In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs. The title was “Your Visibility Roadmap: Growing Your Busine...

31 Loka 201729min

040: Why Women Need to Speak Up and Roar with Sophia Eng

040: Why Women Need to Speak Up and Roar with Sophia Eng

Have you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for W...

24 Loka 201745min

039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff

039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff

What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to shar...

17 Loka 201744min

038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your...

10 Loka 201741min

037: [Coaching] Strategies for Creating a More Effective Webinar with Samantha Agostino

037: [Coaching] Strategies for Creating a More Effective Webinar with Samantha Agostino

We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!). In ...

3 Loka 201745min

036: Creating a Business for Change with Geraldine Carter

036: Creating a Business for Change with Geraldine Carter

Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuri...

26 Syys 201750min

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