377: What 7 Years of Podcasting Has Taught Me about Personal Branding and Thought Leadership

This week is the 7-year anniversary of the Speaking Your Brand podcast!

Thank you for being a listener, for sending me emails when an episode particularly resonates with you, and for sharing the podcast with others.

Podcasting every week for the past seven years has taught me a lot.

I'm incredibly grateful to all the women who’ve been guests for sharing their stories and wisdom with all of us.

Podcasting has also been hard at times: boredom, burnout, too many ideas, no new ideas. I’ve been through all these feelings at different points.

In this episode, I share with you:

• 3 big lessons you can use whether you have a podcast or not
• How podcasting, especially creating all of the solo episodes, has shaped my thought leadership and strengthened my personal brand
• The book I’m working on and how the topic and ideas have come directly from the podcast
• Why having a regular content creation channel can be helpful to you as you develop your own thought leadership

Links:

Show notes at https://www.speakingyourbrand.com/377/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One
• Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World
• Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable