380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson

The power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces.

Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job.

In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson.

Sandy works in revenue operations and she’s carved a niche for herself by building a personal and speaker brand distinct from her corporate identity.

Diane and Sandy talk about:

• How Sandy began her speaking journey (it’s a fun story!) and how that has informed her speaking today
• Why she decided to look for a speaking coach and what led her to join the Thought Leader Academy
• What sparked her interest in sharing a more personal message with audiences and how and why she’s building her personal and speaker brand separate from her corporate work
• Her experience and takeaways from the Thought Leader Academy and our in-person speaking retreat
• How she felt doing the improv exercises at the retreat and what she’s going to do with that knowledge (hint: her sales teams might be surprised!)
• The way she’s integrated a topic she's passionate about into her professional work to support other women and build her personal and speaker brand

About Our Guest: Sandy Robinson is Senior Vice President of Revenue Operations and Enablement at Patra with over 20 years under her belt in making sales teams shine and operations run smoothly, thanks to her knack for turning numbers and innovative ideas into real growth. She's led Revenue Operations and Enablement at big-name SaaS companies including Web.com, SupplyFrame and Nymbus, steering them toward success and now plays a key role at Patra, where she's all about pushing boundaries and setting the stage for exciting new products. Sandy's not just about the bottom line, though; she's passionate about mentoring young women, sharing her journey to inspire others. With a mix of street smarts from MIT and NYIT, a master's in Education for Global Training, and even a 2nd Degree Black Belt in Kenpo Karate, Sandy's blend of brains, heart, and kick-butt attitude makes her a force to be reckoned with in the tech world and beyond.

Sandy’s website: https://www.sandyelevates.com

Show notes at https://www.speakingyourbrand.com/380/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Watch Sandy and our other TLA grads deliver a section of their signature talks: https://www.linkedin.com/events/usingtheirvoices-livesignaturet7171594958989053952/theater/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/
• Sandy Robinson (guest) = https://www.linkedin.com/in/sandyrobinson/

Related Podcast Episodes:

• Personal Branding Podcast Series
• Episode 349: Connecting Your Personal Brand and Your Thought Leadership
• Episode 356: What to Do Now to Position Yourself as a Thought Leader

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable