388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected?

Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference?

That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute.

Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023.

I invited Cathy on the show to share with us:

  • Her background and what brought her to the Marketing AI Institute
  • How Cathy and the team select speakers for MAICON and their other events
  • What they look for in speaker submissions
  • What makes a great speaker at their events (based on audience feedback)
  • Tips she has for the listeners who want to speak at conferences
  • >What they’re doing at the Marketing AI Institute and you can get involved

About My Guest: Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Show notes at https://www.speakingyourbrand.com/388/

Marketing AI Institute: www.marketingaiinstitute.com

The Artificial Intelligence Show podcast: https://www.marketingaiinstitute.com/podcast-showcase

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Jaksot(492)

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

131: [Coaching] Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series]

Have you held back from pitching yourself for bigger speaking engagements? Or have you not raised your speaking fees even after you’ve been speaking for a while? Or have you not asked to be paid at al...

30 Heinä 20191h 2min

130: Your Movements Say As Much As Your Words with Ritu Chander [Confidence Series]

130: Your Movements Say As Much As Your Words with Ritu Chander [Confidence Series]

We all know that non-verbal communication can be as important as our words, whether we're talking with a person one-on-one or speaking in front of an audience. Did you know that our body movement - ou...

23 Heinä 201944min

129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

129: From Fear of Speaking to Keynote Speaker in 2 Years with Dr. Charmaine Gregory [Confidence Series]

If you have a fear of public speaking, this episode is for you. If you’re confident when speaking but have a fear in a different area of your life, this episode is for you. My guest’s story of how she...

16 Heinä 201943min

128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

128: The 4 Visibility Mindset Shifts You Must Make with Eleanor Beaton [Confidence Series]

This conversation is one I’ll be listening to again, especially the end (!). Is there something that has held you back from being more visible, whether it’s sharing a powerful message or standing on a...

9 Heinä 201939min

127: Developing Confidence in Public Speaking [Confidence Series]

127: Developing Confidence in Public Speaking [Confidence Series]

Starting with this episode, the next 5 episodes will be related to confidence: from putting yourself out there to pitch for speaking gigs, to conquering a fear of public speaking, to standing on stage...

2 Heinä 201934min

126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

126: Gain Skills and Visibility By Serving on a Board with Shireen Motara

Serving on a corporate or non-profit board is an excellent opportunity for you to gain skills and visibility and broaden your network. Plus, representation matters: not only to the performance of the ...

25 Kesä 201942min

125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

125: Handling Hard Conversations at Live Events with Sarah & Beth of Pantsuit Politics

You may not be talking about politics at your speaking engagements, but you may be discussing issues that are controversial or where people have a distinct point of view. Or, you may get a question fr...

18 Kesä 201951min

124: [Coaching] Opportunities Come When You're Prepared with Karen Briscoe

124: [Coaching] Opportunities Come When You're Prepared with Karen Briscoe

Have you ever been asked to give an important talk or presentation with a very short time frame? You knew that saying “yes” would be beneficial, but then you had to scramble to put it together, which ...

11 Kesä 201944min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-seuraava-potilas
rss-draivi
rss-sami-miettinen-neuvottelija
sivutuloja-ja-sijoituksia
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-paasipodi
rss-porssipodi