391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

There have been so many times I’ve heard clients tell me, “I’m not a speaker.”

Yet they’ve delivered keynotes and been paid thousands of dollars to do so.

They’re invited to speak at conferences.

They’ve taught classes and workshops for years.

They give presentations at work.

What’s going on? Why do they resist calling themselves a speaker?

Why do we hesitate to claim the identity as a speaker and thought leader?

I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer.

There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.

Show notes at https://www.speakingyourbrand.com/391/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

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203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series]

203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series]

This episode is 2 conversations in one.  I invited my guest and client Lesley Batson, founder of Rebel Rock Wealth, on to the podcast to help us with our financial review and planning as we end one ye...

15 Joulu 202049min

202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]

202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]

What should you be measuring in your business and in your speaking and visibility efforts? There are the obvious metrics: revenue, leads, sales, number of events you speak at. But what else? We can’t ...

8 Joulu 202037min

201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]

201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]

Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilien...

1 Joulu 202042min

200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox

200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox

200th episode celebration!  After creating 200 podcast episodes over nearly 4 years, I’ve learned a lot.  In this episode, I share: The impact podcasting has had on my business How my guest selection...

24 Marras 202024min

199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]

199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]

We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seems to have been sidelined. However, data can play a v...

17 Marras 202035min

198: Find Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]

198: Find Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]

Writing a nonfiction book and having a signature talk go hand in hand: both are a reflection of who you are, what you do, and why you do it. Both your book and your signature talk should have a “hook,...

10 Marras 202051min

197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox [Storytelling Series]

197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox [Storytelling Series]

I admit, I’m a bit obsessed with the musical “Hamilton.” I watched it on Disney+ the July 4th weekend it came out and was instantly transfixed.  I knew I would like it, but didn’t realize I was going ...

3 Marras 202042min

196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz

196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz

The live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve even been to; some even said it was the best event, in...

27 Loka 202032min

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