420: Finding and Developing Your Big I.D.E.A. [Best Of]

420: Finding and Developing Your Big I.D.E.A. [Best Of]

Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking.

Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us

Your idea doesn’t have to be something people have never heard of before; that’s unlikely as most things have been talked about before - and that’s ok!

As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership

Perhaps you’re not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy.

That’s what I’m going to help you with in this episode! Think of me as your idea whisperer.

You’ll learn:

  • What a Big Idea is

  • Why too many speakers get stuck with superficial content

  • How to identify your I.D.E.A. using this handy acronym I came up with

  • Examples of Big Ideas from myself, from some of our clients, and from thought leaders you’ll recognize

  • Specific questions you can ask yourself to get started developing your Big Idea

Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.

This episode originally aired as episode 354 on November 6, 2023.

Links:

Show notes at https://www.speakingyourbrand.com/354/

Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Jaksot(492)

281: 6 Winning Ways to Open and Close Your Talks with Carol Cox

281: 6 Winning Ways to Open and Close Your Talks with Carol Cox

How should you open and close your talk? When we work with our clients on their signature talks using our framework, we always make sure to have a strong opening and closing. In the beginning, you wan...

14 Kesä 202233min

280: Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson

280: Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson

Last year on this podcast, I did several episodes about the distinction between being an expert and a thought leader. As speakers, we often get stuck in what I call “the expert trap.” We get comfortab...

7 Kesä 202236min

279: Building Trust and Connection Through Vulnerability with Dr. Katrina Skinner

279: Building Trust and Connection Through Vulnerability with Dr. Katrina Skinner

Do you have an experience that happened to you that you’re reluctant to share with your audience? What would happen if you did? So often we feel like our stories are too uncommon or unrelatable or not...

31 Touko 202223min

278: Co-Creating with Your Audiences with Shannon Hughes

278: Co-Creating with Your Audiences with Shannon Hughes

I took an improv class a couple of years ago and it has been incredibly helpful to me as a speaker, so much so that I had the attendees at our recent in-person client retreat do some improv games (the...

24 Touko 202234min

277: The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart

277: The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart

I’m going to start this podcast with a bit of a controversial question: Why do we (and, yes, I said we) often feel much more uncomfortable having a woman in a position of authority than we do men? My ...

17 Touko 202249min

276: Money Has a Story Too: Understanding Your Business Finances with Melissa Houston

276: Money Has a Story Too: Understanding Your Business Finances with Melissa Houston

I talk a lot about storytelling and the importance of integrating stories into your presentations and talks. Well, money has a story too. Your money story may be driving behaviors in your business. My...

10 Touko 202231min

275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker

275: Public Speaking Has Changed: The 3 Skills You Need Now to Get Selected, Stand Out, and Make Money as a Speaker

If you plan on speaking in-person this year, you’ll want to listen to this entire episode.    I'm sharing with you the 3 key skills you need now to: Get selected as a speaker Stand out by delivering ...

3 Touko 202257min

274: The Key to Booking More Speaking Engagements with Sarah Lynn Wallace

274: The Key to Booking More Speaking Engagements with Sarah Lynn Wallace

Speaking opportunities are increasing as more events and conferences are returning to in-person and organizations are looking to bring in trainers. Now is the time to get prepared and take action. Thi...

26 Huhti 202240min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-seuraava-potilas
rss-draivi
rss-sami-miettinen-neuvottelija
sivutuloja-ja-sijoituksia
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-paasipodi
rss-porssipodi