033 - Adding a HINT of Success to Your Business with Kara Goldin of CEO of HINT, Inc.

When Kara Goldin realized diet soda was contributing to feeling sluggish, and not losing weight, she started cutting back drinking the 6 to 10 cans of diet soda she drank daily. Two and a half weeks after she stopped her daily diet coke habit, her skin cleared up, her energy levels increased, and she lost 24 pounds. Her alternative drink at that time? Homemade, fruit flavored water. She found herself curious as to why, and how, a HINT of fruit water could be made available to consumers everywhere. From that experiment, she birthed her billion dollar idea, she pursued the idea of what is famously known today as HINT water, the leading unsweetened flavored water. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. Tune into today's episode to hear more about her business journey and how she turned all the obstacles into good lessons and new chances.

In This Episode:

• [03:02] What makes HINT water different than other flavored bottled water on the market that has sugar and carbohydrates?
• [06:38] Even when you do your best to prepare for every situation, challenges happen, and that's where you build resilience.
• [12:00] How pandemics influenced the production of Kara's HINT water?
• [19:20] The moment Kara realized she wanted to take a break and spend more time with her kids.
• [20:54] When Kara started paying attention to the ingredients of the food she ate, she realized she wanted to do the same thing with the beverages she drank. The results were shocking.
• [27:01] Why Kara's conversation with a senior executive from Coca-Cola didn't really go well.
• [37:15] How Kara managed to self-fund her business?
• [42:05] In what ways does having a formal board in the company change things?
• [48:40] How to reach out to founders from the investment companies and propose an investment?

CONNECTIONS:

For more about Kara Goldin, follow her on Instagram and Twitter. Also, be sure to check out DrinkHINT.com.

Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe.

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Until next time… High Five!