How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Syys 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Most Founders Can't Grow Past 25 Employees

Why Most Founders Can't Grow Past 25 Employees

David Rusenko built Weebly from a dorm room start-up with friends to a business with 300 employees and over $200 million in revenue. But somewhere around employee 25, he hit a wall and realized the pr...

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How Burger King Is Making a Comeback

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18 Touko 43min

What Is Your Time Worth?

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11 Touko 31min

Tetris: Building a Brand Beyond the Block

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If you're a 90s kid like Jason, you probably grew up with Tetris. But not like Maya Rogers grew up with Tetris. Her dad brought the game from the  Soviet Union to the rest of the world. Now Maya runs ...

4 Touko 26min

How to Find Your First Customers

How to Find Your First Customers

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27 Huhti 36min

Stop Being Interchangeable

Stop Being Interchangeable

It's a noisy world. If you want to succeed, you must learn to stand out — or to become, as Jason calls it, "singular." In this episode, he offers a formula for increasing your value: Instead of relyin...

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The Formula for Efficient, Effective Content

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It's the 450th episode. Okay, it's actually the 451st. But close enough. Every 50 episodes, Jason steps back and reflects on the show: how it's changed, why it's changed, and what he's learned from ma...

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You Can’t Scale a Secret

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