Saving A Damaged Brand (Remember About.com?)
Problem Solvers14 Touko 2018

Saving A Damaged Brand (Remember About.com?)

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash. Sponsor: Hover - visit hover.com/problemsolver for 10% off your first purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Do You Keep Buyers and Sellers Inside Your Marketplace?

How Do You Keep Buyers and Sellers Inside Your Marketplace?

Jaron Gilinsky created Storyhunter, a platform that connects media companies and brands to freelance video producers and journalists in 180 countries. But to succeed, he had to overcome two major problems: First, his original business model was failing him. And then, once he created a great way to connect those media companies and video producers, he had to become so invaluable that they wouldn't abandon him.   Have a problem-solving story to tell us? Do it at http://bit.ly/2v8g4Y6 Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Heinä 201717min

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