Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)
Problem Solvers20 Elo 2018

Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Here at Entrepreneur magazine, we hear a lot of stories about how entrepreneurs founded their companies. Many tend to follow a similar format. Someone has an idea. They take a bold risk to make it a reality, often sacrificing a fair amount of time, money, and relationships in the process. They become incredibly resourceful. They outsmart their competition. And at some point... they lie. It's so common to hear about an entrepreneur's lie -- to win over a first client, say, or to bring in resources when they're needed the most -- that we forget to pause and ask: Where's the line? On this episode, we consider the question with the cofounder of Stonyfield Yogurt, who saved his company in its early days with a particularly clever and daring bend of the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(456)

Stone-Age Shelves: The Solution That Saved Lives

Stone-Age Shelves: The Solution That Saved Lives

Jason bought a really old rock—and it sparked a fascination with the Neolithic era. In this episode, he’s joined by Dr. John Shea, archaeologist and stone tool expert, for a conversation about the ori...

5 Touko 202535min

AI Can Help You Find Product-Market Fit Faster

AI Can Help You Find Product-Market Fit Faster

Every business needs to find product-market fit — and AI can help. How? In this episode, Harvard Business School professor and entrepreneur Jeff Bussgang (author of The Experimental Machine: Finding P...

28 Huhti 202529min

What I've Learned After 400 Episodes

What I've Learned After 400 Episodes

This is episode 400 of Problem Solvers, and I've learned a few important things about how to evolve a product! In this episode, I share why you might be WRONG about what makes your product special — a...

21 Huhti 202525min

Stop Doing What People Hate!

Stop Doing What People Hate!

It's a simple philosophy. But what does it take to actually achieve? We talk to Jesse Cole, owner of the baseball team Savannah Bananas, about the idea that transformed his business—and how it can wor...

14 Huhti 202527min

How I Won This Angry Customer’s Business Back

How I Won This Angry Customer’s Business Back

Here's a strategy for talking people down, and even turning people's anger to your advantage. And I have the emails to prove it! Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Huhti 202512min

How to Tell Your Brand Story, from the Storytelling Master

How to Tell Your Brand Story, from the Storytelling Master

Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand, and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how ...

31 Maalis 202527min

How to Become Shameless (In the Best Way)

How to Become Shameless (In the Best Way)

Want to pitch yourself with confidence? Want to become better at sales, or just selling yourself? You must learn to be shameless. That's the advice from Jenny Wood, former Google executive and author ...

24 Maalis 202540min

How to Be Your Brand's Face, with Angie of Angie's List

How to Be Your Brand's Face, with Angie of Angie's List

Angie Hicks has been the face of Angie’s List (now called Angi) for decades. It’s not a role she wanted, but she knows how important it is — and how to play it perfectly. Learn more about your ad choi...

17 Maalis 202530min

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