Find Overlooked Growth Opportunities, With Study Giant Quizlet
Here’s a thought that’s going to make you crazy: Somewhere in your business, in a place you’ve completely overlooked, there’s a major opportunity you’re passing up. On this episode, we explore how it happened to Quizlet CEO Matthew Glotzbach. His company makes a hugely popular study platform for students, and yet for a while, Glotzbach was ignoring an opportunity to triple his advertising revenue. Listen to his story, and learn how to find the opportunities hiding right under your nose. Learn more about your ad choices. Visit megaphone.fm/adchoices
4 Joulu 201718min
What Happens When You Can't Deliver Your Kickstarter Project to Backers?
A successful Kickstarter campaign is exciting, but it can also be a curse. New entrepreneurs routinely miscalculate how much money they need to fulfill orders, and get drowned in unexpected costs. How can someone survive that? We follow the story of Ryan Lupberger, founder of an eco-friendly laundry detergent called Cleancult, who could have gone broke after his Kickstarter success -- but then made some major changes to his business (and his life!) in order to survive, and now thrive. Learn more about your ad choices. Visit megaphone.fm/adchoices
27 Marras 201719min
Expanding Before You're Ready, With Yogurt-Maker Noosa
Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Marras 201719min
Dollar Shave Club for Couches Shows Upside in Asking "Why Are Things Sold The Way They Are?"
Here’s the most exciting question to ask today: “Why is this thing sold this way?” The answer will reveal all sorts of business opportunities, and startups who asked this question have gone on to disrupt everything from razors to the mattress industry. But the path to success isn’t simple; a startup must literally reinvent an industry. How? In this episode, we follow the path of Burrow, a company reimagining how furniture is sold -- but to succeed, it first had to create a new way of making furniture. Learn more about your ad choices. Visit megaphone.fm/adchoices
13 Marras 201718min
When You Try Making "Something For Everyone," You Attract Nobody
You want customers to love your product, of course. But what happens when they don’t? The simple answer: You have to make a change -- and it won’t be easy. Today we follow the story of Grayl, a company that created a groundbreaking bottle that filters water. When it first hit the market, sales sagged and customers were confused. So Grayl spent three years better understanding its ideal customer and refashioning its product. Now sales are spiking, and Grayl knows a lot about how to take customer feedback. Learn more about your ad choices. Visit megaphone.fm/adchoices
6 Marras 201719min
From A Garage To Its Own Warehouse, How Boxed Grew Fast
How do you scale when your business depends on it? Chieh Huang of Boxed knows this well; his company is like an online wholesale club (with no membership fees), and in four years, he took it from a garage to $150 million in funding and its own custom-built warehouse. In doing so, he survived one of the hardest kinds of uphill battles in business. Some business ideas only work at a large scale, but those businsses must start small like everyone else -- and then endure a long, gaping middle point when they’re running their business at a size that inherently doesn’t work. Huang shares how he got over the hump. Learn more about your ad choices. Visit megaphone.fm/adchoices
30 Loka 201716min
How This Dating App Company Spiked User Engagement
Every company wants to increase user engagement. But for a company like Meet Group, it was a life-or-death need. It runs four free dating apps (Meet Me, Skout, Tagged, and hi5), and relies largely on advertising -- which means when user engagement was down, ad dollars were down too. To fix this, cofounder Catherine Cook Connelly radically rethought how users engage in the apps. Now revenue is up, users are using the apps for longer, and matches are being made with... live video!? Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Loka 201721min
The Power of Simple and How HelloFresh Increased Customer Retention
HelloFresh made one counterintuitive change in its business, and it sparked an immediate boost in sales. The result should be a lesson to all entrepreneurs: In business, simple things matter. Simple changes matter too. In this episode, the head of HelloFresh’s U.S. business reveals how he runs experiments in his business, how he honed in on the right change -- and why he’ll keep making little changes that can lead to big results. Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Loka 201715min
