Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty
Send us a text For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin is the Chief Brand Officer at Good Feet Worldwide and is an experienced marketing leader with a background spanning from advertising to fashion and be...
15 Marras 202320min
Loyalty360 Loyalty Live | Michael Snyder, Comarch
Send us a text Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers. The science of data is a passion of Michael Snyder, Senior Solution Consultant for Loyalty and Experience at Comarch. Loyalty360 recently ...
14 Marras 202319min
Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom
Send us a text In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged. Loyalty360 recently delved into this topic with Aaron Lobliner, Chief Client Officer at CataBoom. We asked...
7 Marras 202323min
Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
Send us a text Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Capillary can enhance a brand’s loyalty program to improve the customer experience and enhance program strategies. In an exclusive int...
31 Loka 202323min
Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value
Send us a text At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores grew to 50 over the course of the next three decades. In 2012, company leadership changed, and by 2014, the name evolved to At Home. Now with 267 stores, At Home specializes in product categories ranging from furniture, rugs, curtain...
26 Loka 202324min
Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce
Send us a text Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowing clients to enhance customer relationships, streamline sales and marketing efforts, and scale to ...
24 Loka 202322min
Loyalty360 Loyalty Live | Ellen Green, Bounteous
Send us a text For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic consulting, mobile app design, website development, creative, analytics, and more. Loyalty360 CEO, Mark Johnson, spoke with Ellen Gree...
17 Loka 202314min
Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program
Send us a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it serves. The brand’s purpose to make days better for customers can be found in its broad range of products offering more than tr...
17 Loka 202326min
