Interview with Florence Githinji, Regional Marketing Manager at YellowCard

Florence Githinji is the Regional Marketing Manager of YellowCard, a crypto company in Africa that enables its users buy and sell crypto with various payment options. She has an extensive background working in Marketing and a deep understanding of the systems in the East African region. Coming from a background in Journalism, she has established herself in Marketing and has notably worked for Microsoft as a Social Media Manager. In this episode of Founders Connect, Florence shares her background with me, her career history and trajectory, insights on marketing and specifically crypto marketing in Africa, and advice for women seeking to work in the tech industry. There is so much to learn from her.