60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

60-Second Solutions: Shortcuts to Sales w/Scott Kolbe (Market Your Craft)

Brewery owners and managers are struggling to find new drinkers. Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out. What if there was a checklist of 40 marketing and sales tactics that could change the course of your business? And each one took just minutes to execute? The team at Market Your Craft wants you to have the tools and best practices to find new sales quickly for your craft brewery or cidery. Not next quarter. Not even a month from now. Starting tomorrow! We’ve distilled years of working with brands like yours into a blueprint for successful marketing and sales in today’s challenging market. We’ll provide step-by-step instructions for unleashing the power of your: – Brand Website – Public Relations – Events and Activations – Social Media Engagement – Sampling and Demos – Integrated Sales Channels – High-Performance Marketing Strategy Conquer your fear of marketing! Start by storytelling what makes your brand different. You have what you need to jumpstart next-level sales growth right in front of you. We’ll help you prioritize the strategies and tactics. Presentation attendees have access to 15 Complimentary Guides, with proven tools to attract new drinkers, build momentum and capture new sales in this environment. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We’ve worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ’s Brewhouse, Jim Beam, Maker’s Mark and others. Led by Scott Kolbe, industry veteran of 20+ years, our goal is to help you become more discoverable in today’s crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

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What Breweries Can Learn from a Fast Growing Winery

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11 Maalis 46min

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More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...

4 Maalis 35min

The Beer Story Project: Chronicling the Moments that Shaped Our Industry

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25 Helmi 38min

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18 Helmi 45min

Pilot Project’s Playbook for Launching and Scaling Breweries

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11 Helmi 54min

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Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...

4 Helmi 59min

Better Together: Strategic Collaboration for Brewery Success

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In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...

28 Tammi 37min

When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool

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Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...

21 Tammi 40min

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