The PR Week 6.12.18: Richard Edelman
The PR Week12 Kesä 2018

The PR Week 6.12.18: Richard Edelman

In the course of a wide-ranging discussion, Edelman said:

He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.

After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.

His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.

Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.

Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.

2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon.

"The power of earned media is only enhanced by shared media – you can’t buy influence."

Evolution of PR, digital and creative is a massive cultural transformation for our industry.

"I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."

There’s no automatic dividend to growth in developing markets.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

The PR Week: 7.21.2022 — Norval Scott, Tractable

The PR Week: 7.21.2022 — Norval Scott, Tractable

The special guest on the latest edition of The PR Week Podcast is Tractable’s PR lead Norval Scott.The former Dow Jones and Globe & Mail journalist discusses the tech media sector, transitioning into ...

21 Heinä 202241min

The PR Week: 7.14.2022 — Katie Boylan, Target

The PR Week: 7.14.2022 — Katie Boylan, Target

The special guest on the latest edition of The PR Week Podcast is none other than Target’s communications leader, chief communications officer, Katie Boylan. She discusses current economic conditions ...

14 Heinä 202232min

The PR Week 7.7.2022— James Wright, Havas

The PR Week 7.7.2022— James Wright, Havas

What happens when a brand disagrees so much with its parent company that it decides to sue? That’s one topic on the agenda on the latest edition of The PR Week with special guest James Wright, global ...

7 Heinä 202236min

Combating misinformation about health issues, a podcast presented by Finn Partners

Combating misinformation about health issues, a podcast presented by Finn Partners

Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to...

6 Heinä 202232min

The PR Week: 6.30.2022 — Dawn Beauparlant, WE

The PR Week: 6.30.2022 — Dawn Beauparlant, WE

The guest on the latest edition of The PR Week Podcast is none other than WE’s president of North America and chief client officer, Dawn Beauparlant. On the agenda: -Cannes roundup: Why PR’s Lions per...

30 Kesä 202241min

Is the “big idea” over? A podcast presented by Plus Company

Is the “big idea” over? A podcast presented by Plus Company

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini...

29 Kesä 202220min

FUN-damental PR: Reigniting the Power of Brand Fun, a podcast presented by BML

FUN-damental PR: Reigniting the Power of Brand Fun, a podcast presented by BML

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polar...

24 Kesä 202224min

The PR Week: 6/23/22 - Cannes special with jury chair Judy John

The PR Week: 6/23/22 - Cannes special with jury chair Judy John

Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and ...

24 Kesä 202222min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
tervo-halme
politiikan-puskaradio
viisupodi
rss-vaalirankkurit-podcast
rss-podme-livebox
rss-asiastudio
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
the-ulkopolitist
rss-hyvaa-huomenta-bryssel
radio-antro
rss-kiina-ilmiot
rss-kaikki-uusiksi
rss-vain-talouselamaa
rikosmyytit
rss-kovin-paikka