The PR Week10 Helmi 2022

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

Podcast topics:

- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and differences in advocacy targeting the big tobacco and big oil industries; how to communicate complex or controversial advocacy ideas to a broad audience and more.

- Looking at Edelman’s 2021 results, which saw revenue at world’s largest PR firm jump 15.4%, moving closer to the $1 billion mark; And results from Omnicom’s 2021 PR holdings, which reported an increase of 6.3% for the full year to $1.39 billion.

- The details of 360PR+’s first acquisition, lifestyle agency CRC.

- On everything Super Bowl LVI, with some social media marketing insight from Twitter Next’s Ryan Oliver.

- Recapping the latest developments in the Spotify-Joe Rogan controversy, from COVID-19 misinformation to Rogan’s repeated use of racial slurs and Spotify CEO Daniel Ek’s statement.

- On PRWeek's Pets in PR, which launched this week, and puts the spotlight on PR pro’s furry, scaly and feathered friends helping them through pandemic life.

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