The PR Week23 Kesä 2022

Bullish communications: what works in a bear economy, a podcast presented by Bospar

During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The PR Week: 8.20.2026 - Paul Gennaro, New York Life

From public affairs officer in the U.S. Navy to leading communications at New York Life and previously Voya Financial, Paul Gennaro has had a career spanning major organizations. He talks about that a...

20 Elo 24min

The PR Week: 8.13.2026 - Grant Toups, Hotwire

The latest guest on The PR Week is Grant Toups, global CEO of Hotwire. Toups talks about his first days and weeks on the job after stepping into Hotwire’s top role more than six months ago, as well a...

13 Elo 36min

The PR Week: 8.6.2026 - Ann Melinger, Bink

The latest guest on The PR Week is Ann Melinger, CEO of Bink, which works with biotech and life sciences companies on organizational culture, employee engagement and change management. She talks abou...

6 Elo 30min

The PR Week, 7.30.2026: Mike Rush, 360PR+

What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week. Rush also tal...

30 Heinä 33min

The PR Week: 7.23.2026 - Taj Reid, Burson

In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case...

23 Heinä 38min

The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect

The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, e...

16 Heinä 18min

The PR Week, 7.9.2026: Kevin Dulaney, SourceCode Communications

The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI. He talks all about AI — from where...

9 Heinä 30min

The PR Week: 7.2.2026 - Joe Paluska, Commonwealth Fusion Systems

The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives. Joe Paluska is chief marketing officer of Commonwealth Fusion System...

2 Heinä 41min