FUN-damental PR: Reigniting the Power of Brand Fun, a podcast presented by BML
The PR Week24 Kesä 2022

FUN-damental PR: Reigniting the Power of Brand Fun, a podcast presented by BML

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns? PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(362)

The PR Week: 2.7.2020: Michelle Weese, Danone

The PR Week: 2.7.2020: Michelle Weese, Danone

She and PRWeek editors Frank Washkuch and Steve Barrett discuss the PR of the State of the Union and Iowa caucus drama, Ray Day's move to Stagwell Group, Publicis Groupe's 2019 results and more. PRWee...

7 Helmi 202032min

The PR Week: 11.1.2019: AnnaMaria DeSalva, Hill+Knowlton Strategies

The PR Week: 11.1.2019: AnnaMaria DeSalva, Hill+Knowlton Strategies

She joins PRWeek's Steve Barrett and Frank Washkuch as they discuss the biggest PR news this week, including Xerox's storytelling team, DeVries Global’s merger with Canvas Blue, Salesforce preparing f...

1 Marras 201933min

The PR Week: 9.4.2019: Gail Heimann, Weber Shandwick

The PR Week: 9.4.2019: Gail Heimann, Weber Shandwick

Gail Heimann talks with PRWeek's Steve Barrett on what the future of PR looks like and the need for left-and-right brain talent, whom she calls "cerebrally ambidextrous." PRWeek.comTheme music provide...

4 Syys 201927min

The PR Week: 8.30.2019: Ray Day, IBM

The PR Week: 8.30.2019: Ray Day, IBM

The group also sound off on Johnson & Johnson's half-a-billion-dollar settlement; Popeye's CMO recruitment efforts; the elevation of Arby's and Chobani's CMOs to new roles; and Tim Bell's legacy as Ma...

30 Elo 201934min

The PR Week 3.1.2019: The Reputation Doctor, Mike Paul

The PR Week 3.1.2019: The Reputation Doctor, Mike Paul

Paul also takes on the diversity and inclusion problem in PR. Given what he considers PR's poor track record, he wants everyone to "stop looking to our industry" for answers.Plus: Hellmann's shoutout ...

1 Maalis 201940min

The PR Week 12.6.2018: PR Council's Kim Sample

The PR Week 12.6.2018: PR Council's Kim Sample

The group also talks about the PRWeek Awards shortlist and Hall of Fame, David Albritton's new role at GM Defense, French/West/Vaughan acquiring a stake in AMP3, the launch of ICF Next, Amazon hiring ...

6 Joulu 201839min

The PR Week 10.12.2018: Catherine Frymark, Discovery

The PR Week 10.12.2018: Catherine Frymark, Discovery

The trio also discussed Disney's merger with 20th Century Fox, Google landing at the top of a Reputation Institute study, a senior-level departure from Burson Cohn & Wolfe, Hill+Knowlton's separation ...

12 Loka 201834min

The PR Week 9.14.2018: Sally Susman, EVP, corporate affairs, Pfizer

The PR Week 9.14.2018: Sally Susman, EVP, corporate affairs, Pfizer

The team also gives its thoughts on the week's top news in PR and communications, which includes W2O Group's Bob Pearson stepping down; Martin Sorrell unveiling his plans for S4 Capital; MDC seeking a...

14 Syys 201835min

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