What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Helmi 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(359)

The PR Week: 6.17.2021: Heather Kernahan, Hotwire

The PR Week: 6.17.2021: Heather Kernahan, Hotwire

Podcast topics:2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around retu...

17 Kesä 202134min

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

Podcast topics:1:07 - O’Neal talks about the history of marcomms analytics company Onclusive, advances in technology and AI, how the human element continues to add value and more. 13:31 - Morning Cons...

11 Kesä 202137min

The PR Week: 6.4.2021: Jason Teitler, Special Olympics

The PR Week: 6.4.2021: Jason Teitler, Special Olympics

Podcast topics:1:03 - Teitler talks about his role at Special Olympics — during event years and off-years — from working with internal stakeholders to external media influencers and more, all to furth...

4 Kesä 202132min

The PR Week: 5.27.2021: Shiv Singh, Expedia Group

The PR Week: 5.27.2021: Shiv Singh, Expedia Group

Podcast topics:0:42 - Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ultimate travel companion” and more.23:02 - Chr...

27 Touko 202136min

Between the lines: The power of cross-sector collaboration, sponsored by Padilla

Between the lines: The power of cross-sector collaboration, sponsored by Padilla

Some of the best counsel comms leaders will ever glean comes from counterparts in other industries. This was wonderfully exemplified during this podcast, sponsored by Padilla. On it, Padilla president...

25 Touko 202129min

A culture that fully embraces DEI – a first-hand perspective, sponsored by Aflac

A culture that fully embraces DEI – a first-hand perspective, sponsored by Aflac

“It sets me free.” That was the response given by Ines Gutzmer, Aflac’s VP of strategic communications and head of communications, when asked what it means to her personally to work at a company that ...

25 Touko 202120min

Reshaping the future podcast series — Part 2, sponsored by G&S

Reshaping the future podcast series — Part 2, sponsored by G&S

In this second of a five-podcast series, Wendell Calhoun, marketing operations manager at Syngenta, and Caryn Caratelli, principal and MD, G&S Business Communications, join PRWeek managing editor Gide...

24 Touko 202124min

The PR Week: 5.21.2021: David Bentley, Porter Novelli

The PR Week: 5.21.2021: David Bentley, Porter Novelli

Podcast topics:1:36 - Bentley talks about becoming an agency CEO during the unprecedented year that was 2020, how organizations can and should respond to social and political movements and more.    14...

21 Touko 202137min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
politiikan-puskaradio
viisupodi
rss-vaalirankkurit-podcast
rss-asiastudio
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-podme-livebox
the-ulkopolitist
rss-hyvaa-huomenta-bryssel
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
aihe
radio-antro
rss-kiina-ilmiot
rss-vain-talouselamaa
rikosmyytit
rss-kovin-paikka