Ep. 122: Attending Trade Fairs in China with EU SME Centre

Online trade fairs have become very popular in recent years in China, especially after the outbreak of covid-19. Some foreign companies find out that there are markets for their products and want to attend the trade fairs in China, not only online fairs or hybrid fairs, but also physical fairs.

However, in many cases those companies may encounter with problems on how to introduce them to the visitors, or how to attract people’s attention, etc. In this webinar the experts mainly focused on the question listed below and shared their insights and stories from their experience.

• What options do European companies have when they want to participate in Chinese fairs, especially now when they are not able to come to China?
• What is IPR in recession and what should foreign company do with it when entering China?
• What are important factors to take into account when preparing for the fair?
• What should people do during an exhibition? How can a company maximize its benefits?
• How to make social media particular useful when introducing yourself to others?
• When company joins an exhibition for branding, what kind of visitors you expect the most?
• What should a company do to follow up after estimating, preparing for and participating in those fairs?

Episode Mentions:

• Find EU SME Centre on LinkedIN, website: www.eusmecentre.org.cn, and follow their youtube channel: https://www.youtube.com/user/EUSMECentre
• Find Lina on LinkedIN, and website of LITAO Consulting Group: www.litaogroup.com.
• Find Alessio on LinkedIN, Bruno on LinkedIN
• Find Bart on LinkedIN, and website: www.horsten.be or www.mychinaweb.com

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