Building brands with Nordic values, with Rasmus Storm, Silas Adler, T-Michael, and Alexander Helle
Scandinavian MIND26 Helmi 2021

Building brands with Nordic values, with Rasmus Storm, Silas Adler, T-Michael, and Alexander Helle

We revisit a roundtable talk originally recorded for the Italian trade show Pitti Uomo and their digital platform Pitti Connect. Panellists are: Rasmus Storm from Storm Copenhagen, Silas Adler from Soulland, and T-Michael and Alexander Helle from Norwegian Rain.


In this talk we cover:

— How their approach to sustainability has transformed over the last few years.

— What changes in attitudes they see in their consumers after 2020.

— The importance of having a strong work-life- balance.


This panel talk is moderated by Konrad Olsson.

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