#208 – Elizabeth Cox on the case that TV shows, movies, and novels can improve the world

"I think stories are the way we shift the Overton window — so widen the range of things that are acceptable for policy and palatable to the public. Almost by definition, a lot of things that are going to be really important and shape the future are not in the Overton window, because they sound weird and off-putting and very futuristic. But I think stories are the best way to bring them in." — Elizabeth Cox

In today’s episode, Keiran Harris speaks with Elizabeth Cox — founder of the independent production company Should We Studio — about the case that storytelling can improve the world.

Links to learn more, highlights, and full transcript.

They cover:

• How TV shows and movies compare to novels, short stories, and creative nonfiction if you’re trying to do good.
• The existing empirical evidence for the impact of storytelling.
• Their competing takes on the merits of thinking carefully about target audiences.
• Whether stories can really change minds on deeply entrenched issues, or whether writers need to have more modest goals.
• Whether humans will stay relevant as creative writers with the rise of powerful AI models.
• Whether you can do more good with an overtly educational show vs other approaches.
• Elizabeth’s experience with making her new five-part animated show Ada — including why she chose the topics of civilisational collapse, kidney donations, artificial wombs, AI, and gene drives.
• The pros and cons of animation as a medium.
• Career advice for creative writers.
• Keiran’s idea for a longtermist Christmas movie.
• And plenty more.

Check out Ada on YouTube!

Material you might want to check out before listening:

• The trailer for Elizabeth’s new animated series Ada — the full series will be available on TED-Ed’s YouTube channel in early January 2025
• Keiran’s pilot script and a 10-episode outline for his show Bequest, and his post about the show on the Effective Altruism Forum

Chapters:

• Cold open (00:00:00)
• Luisa's intro (00:01:04)
• The interview begins (00:02:52)
• Is storytelling really a high-impact career option? (00:03:26)
• Empirical evidence of the impact of storytelling (00:06:51)
• How storytelling can inform us (00:16:25)
• How long will humans stay relevant as creative writers? (00:21:54)
• Ada (00:33:05)
• Debating the merits of thinking about target audiences (00:38:03)
• Ada vs other approaches to impact-focused storytelling (00:48:18)
• Why animation (01:01:06)
• One Billion Christmases (01:04:54)
• How storytelling can humanise (01:09:34)
• But can storytelling actually change strongly held opinions? (01:13:26)
• Novels and short stories (01:18:38)
• Creative nonfiction (01:25:06)
• Other promising ways of storytelling (01:30:53)
• How did Ada actually get made? (01:33:23)
• The hardest part of the process for Elizabeth (01:48:28)
• Elizabeth’s hopes and dreams for Ada (01:53:10)
• Designing Ada with an eye toward impact (01:59:16)
• Alternative topics for Ada (02:05:33)
• Deciding on the best way to get Ada in front of people (02:07:12)
• Career advice for creative writers (02:11:31)
• Wikipedia book spoilers (02:17:05)
• Luisa's outro (02:20:42)

Producer: Keiran Harris
Audio engineering: Ben Cordell, Milo McGuire, Simon Monsour, and Dominic Armstrong
Content editing: Luisa Rodriguez, Katy Moore, and Keiran Harris
Transcriptions: Katy Moore