Edu: Product Marketing - A Love Story

Edu: Product Marketing - A Love Story

Product Marketing is one of the most commonly neglected or misunderstood functions in a Silicon Valley style tech startup. At the best companies, it is the glue that keeps everything together and allows a deep focus on building and iterating a great product. Without this glue, things tend to fall apart, sooner or later.

Yaniv is out on vacation this week, so Chris is joined by a special guest host: Leah Mahtani, Product Marketer Extraordinaire. In this episode, Chris and Leah cover the following topics:

  • What is Product Marketing?
  • The role of Product Marketing in an agile organisation
  • Who should Product Marketing report to?
  • The “launch letdown”
  • The daily grind of go-to-market: enablement
  • What goes wrong when you don’t have a clear go-to-market
  • Common Product Marketing mistakes
  • Going “deep enough”

Connect with Leah on LinkedIn: https://www.linkedin.com/in/leahmahtani/

Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/

Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad

Please rate and Review The Startup Podcast on your podcast app.

Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw

A bit about our hosts:

Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/

Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Jaksot(285)

Reacts: The VC Slaughterhouse -- Don't Let Investors Kill Your Dreams

Reacts: The VC Slaughterhouse -- Don't Let Investors Kill Your Dreams

🌶️🌶️🌶️🌶️🌶️ episode. Yaniv and Chris are fired up about bad VC investors, and they can't hold it in any longer! Good Venture Capitalists help founders make the impossible, possible. They are the fuel that allows rocketships to defy gravity. But bad VC investors will take a founder's dream and grind it into dust. In this episode, Chris and Yaniv share the ways in which bad investors often undermine a founder's ability to pursue their vision. They then share tips how as a founder to look out for and defend against this type of "dumb money" investor, and how to show traction that is beyond just revenue. The Pact  Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Follow us on YouTube: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg. Do it right now! It takes less than a minute. Give us a public shout-out on LinkedIn or anywhere you have a social media following  Key links The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/ Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://tsp.show Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

11 Touko 202334min

Edu: Eliminating Distraction - Life-changing Techniques to Turbocharge Your Traction w/ Nir Eyal

Edu: Eliminating Distraction - Life-changing Techniques to Turbocharge Your Traction w/ Nir Eyal

A startup’s most precious and limited resource? No, it’s not money. It’s time. And so many founders and operators allow their precious time to be eaten away by all sorts of distractions. Distraction can and does kill startups. The opposite of distraction is traction, which is what every startup craves and needs. In this episode Chris and Yaniv are rejoined by friend-of-the-pod Nir Eyal (best-selling author of Hooked and Indistractable) to talk about how to apply simple techniques to avoid distraction at all levels in your startup, and regain traction on the things that matter to your startup’s success. Episode Links Indistractable Book: https://www.nirandfar.com/indistractable/ Nir Eyal’s website: https://www.nirandfar.com/ Nir on Twitter: @nireyal The Pact  Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Follow us on YouTube Give us a public shout-out on LinkedIn or anywhere you have a social media following  Key links The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/ Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://tsp.show Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

4 Touko 202341min

Reacts: ChatGPT - A Billion Dollar Company with Only 3 Employees? w/ Jeremiah Owyang & Ben Parr

Reacts: ChatGPT - A Billion Dollar Company with Only 3 Employees? w/ Jeremiah Owyang & Ben Parr

About The Episode All of a sudden, AI is everywhere. But how do you pick through the hype to understand the real impact? And importantly, as a founder how should you react to the rapid emergence of LLM-based AI? Chris is joined by two leaders in the AI space, AI analyst and prolific investor Jeremiah Owyang and Ben Parr (co-founder Octane AI) to give you actionable insight and advice on how AI affects startups, from the macro-societal level all the way down to the micro. No matter how much you've been reading and listening on AI, there are new perspectives here that will add to your understanding. Episode Links AI Classification Framework: https://techcrunch.com/2023/03/14/the-ai-revolution-has-outgrown-the-turing-test-introducing-a-new-framework/ Ben Parr: https://benparr.com The AI Analyst newsletter: https://benparr.substack.com/ Ben on the socials: @benparr Jeremiah on Twitter: @jowyang The Pact  Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Follow us on YouTube Give us a public shout-out on LinkedIn or anywhere you have a social media following  Key links The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/ The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

27 Huhti 202351min

Edu: Moving to the US - is it unpatriotic? w/ Jack Bloomfield

Edu: Moving to the US - is it unpatriotic? w/ Jack Bloomfield

About The Episode In this episode, Chris Saad and Jack Bloomfield discuss the pros and cons of moving to the US to accelerate and amplify the success of your startup. They discuss topics like.. Is the US really that great? Isn't moving to a big city pointless after Covid? Isn't it unpatriotic to leave your country for the US? And more... The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following Key links The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

20 Huhti 202340min

Reacts: Chris is Back With Controversial Thoughts on the Last Few Episodes

Reacts: Chris is Back With Controversial Thoughts on the Last Few Episodes

About The Episode Chris has had to watch from the sidelines for the last four episodes while he rested his voice, and it almost killed him! This week he is BACK and can’t wait to share his spicy takes on everything we discussed during his convalescence. If you ever wondered what Gogglebox crossed with TSP might be like, this one is for you. The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following Key links The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

13 Huhti 202329min

Edu: Good Communication – The Superpower That Could Save Your Startup w/ Jenny Rudd

Edu: Good Communication – The Superpower That Could Save Your Startup w/ Jenny Rudd

We’ve been communicating all our lives, so we’re probably pretty good at it, right? Wrong. Poor communication has arguably been responsible for more startup failures than any other single cause. In this episode, Yaniv is joined by Jenny Rudd, founder of DisputeBuddy, to talk about good communication: what it is, how to do it, and why your startup will die without it. Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following ** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp ** Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A FInd Jenny at https://www.linkedin.com/in/jenny-rudd-71a3352b/ Find Chris and Yaniv: http://chrissaad.com/advisory/ https://www.linkedin.com/in/chrissaad/ https://www.linkedin.com/in/ybernstein/

6 Huhti 202343min

Edu: Term Sheet Pitfalls – Don’t Turn Your Cap Table Into a Crap Table

Edu: Term Sheet Pitfalls – Don’t Turn Your Cap Table Into a Crap Table

Darker times in venture have seen the return of some old investment terms that haven’t had much of an airing lately: warrants, participating liquidation preferences, tranches, and more. These aren’t always bad, but if you’re not careful you can end up with a cap table that makes you uninvestable in future rounds. In this episode, Yaniv is once more joined by Jessy Wu, Investment Principal at Afterwork Ventures, to talk through a rogue’s gallery of investment terms, what they mean, and how to think about them. Jessy’s Original Post: https://www.linkedin.com/posts/jessyzwu_venturecapital-startups-investment-activity-7006777884203769856-aRxw Afterwork Ventures: https://afterwork.vc Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following ** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp ** Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A FInd Jessy at https://www.linkedin.com/in/jessyzwu Find Chris and Yaniv: http://chrissaad.com/advisory/ https://www.linkedin.com/in/chrissaad/ https://www.linkedin.com/in/ybernstein/

30 Maalis 202327min

Edu: Investor Comms – Happy Investors, Happy Life

Edu: Investor Comms – Happy Investors, Happy Life

Communicating with your investors can seem like an annoying chore when you’re grinding away as a founder trying to make something out of nothing. But there are a lot of good reasons why you should keep your investors in the loop. And it doesn’t have to be painful!  In this episode, Yaniv is joined by friend-of-the-pod Jessy Wu, Investment Principal at Afterwork Ventures, to talk through her six tips for conducting excellent investor comms that will put you top of every investor’s portfolio. Yaniv also shares his perspective as both a founder and an angel investor. Jessy’s Post: https://www.linkedin.com/posts/jessyzwu_venturecapital-founders-startup-activity-7005692338249359360-ygEt Afterwork Ventures: https://afterwork.vc Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app. *Give us a public shout-out on LinkedIn or anywhere you have a social media following. ** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp ** Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A Find Chris and Yaniv: http://chrissaad.com/advisory/ https://www.linkedin.com/in/chrissaad/ https://www.linkedin.com/in/ybernstein/

23 Maalis 202332min

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