Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation
Italian Wine Podcast24 Marras 2024

Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation

Welcome to the Next Generation and Episode 2168 of the Italian Wine Podcast. Today McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan. Marc shares his experience in how to grow wineries through marketing and how to increase sales through effective strategies from his years of expertise. More about today’s guest: As a results-driven sales and marketing specialist, Marc Pfitscher brings a wealth of expertise in creating and implementing a broad set of projects, strongly focusing on brand growth and visibility for Cantina Girlan. Pfitscher gained professional experience at wineries such as Corte Pavone in Montalcino and Tenuta Pfitscher as well as at the Research Centre Laimburg in Alto Adige. He collected further experience in sales at Austria’s largest wine merchant Wein&Co., before joining Cantina Girlan in 2018. Since 2018, he has been Vice President of the Concorso Nazionale del Pinot Nero, a national Pinot Noir competition in which more than 120 wines from all over Italy and around 700 wine lovers take part every year. Marc Pfitscher holds a Master’s degree from the University of Natural Resources and Life Sciences Vienna, where he graduated in oenology and then in agricultural economics. There, he expanded his academic horizons with a year-long stay at the University of Illinois in Urbana-Champaign. Born in 1992 in Bolzano, Pfitscher speaks three languages (German, English and Italian) and is a sports and nature enthusiast. He is particularly passionate about skiing and ski mountaineering in the Dolomites as well as playing soccer for his hometown’s club. (Bio Courtesy of Maze Row Wine Merchant) Connect: Website: https://www.girlan.it/en Instagram: https://www.instagram.com/cantina_girlan/ LinkedIn: https://www.linkedin.com/in/marc-pfitscher-68ba7812b/ More about the host: McKenna found her love of wine while serving in a Napa Valley tasting room. She later graduated from the University of Notre Dame and pursued wine on the East Coast with E. & J. Gallo Winery. She has worked in wine distribution for restaurants and luxury retail stores for the past three years. Originally from Phoenix, Arizona, McKenna is a Certified Specialist of Wine (2021), Certified Sommelier (2022), and Italian Wine Ambassador (2023). She loves country swing dancing, hosting brunch parties, and sipping Italian Wine. Connect: Facebook @mckennacassidy Instagram @mckennacassidy LinkedIn McKenna Cassidy Website Youtube: McKenna Cassidy _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Touko 201816min

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Rebecca Hopkins (Executive Vice President at Colangelo & Partners). Rebecca is originally from McLaren Vale in Australia and has worked in the wine industry in both Australia and the United States. Rebecca is an expert in brand communication and event marketing and talks about her current projects on Californian wine with Colangelo & Partners. Rebecca provides some useful tips about selling wine with words and identifies some mistakes to avoid. She also talks about how millennials respond to wine marketing and their interest in the physical experience of wine. Tune in for another exciting episode of out “Let’s talk wine biz – wine2wine series”!

21 Touko 201816min

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Francesca Bava (Giulio Cocchi Spumanti). Francesca is Roberto Bava’s daughter (see episode 105) and works for the Giulio Cocchi brand owned by the Bava family. Francesca tells Monty all about Asti Spumante, Cocchi’s aromatized wines and their signature Vermouth, made with a mix of 30 herbs including artemisia!

15 Touko 20189min

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin meets Felicity Carter, Editor-in-Chief at Meininger’s Wine Business International to discuss wine journalism. Felicity tells Monty her personal story and her own talks about wine writing, the importance of a good editor, and the future of paper and online wine magazines. She also provides some interesting suggestions on writing to wine journalists out there!

14 Touko 201820min

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Roberto Bava, whose family owns the Bava Winery in Cocconato d’Asti (Piemonte). Roberto tells Monty about the Malvasia di Schierano native grape whose wines can be paired with strawberries and cream, and, more adventurously, as he suggests, with Thai shrimps and Korean kimchi. Monty and Roberto also talk about the Nizza Monferrato denomination for Barbera and more delicious food pairings with Bava’s Barolo. Tune in for another gourmet trip to Piemonte!

8 Touko 20189min

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

In this episode of “Let’s talk wine biz – wine2wine series” Monty Waldin meets Jeffery Tobias Halter, President of YWomen Gender Corporate Consulting. Jeffrey spoke at wine2wine 2017 as part of the Women of the Vine and Spirits track on advancing women in the workplace. In this podcast Monty and Jeffrey talk about business strategies to empower women in the workplace and to advance their leadership in business more broadly. Tune in for some interesting reflections on gender issues in business that will also benefit professionals in the wine sector at large.

7 Touko 201817min

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Tim Banks, Sales and Marketing Director at the renowned Ornellaia winery in Tuscany. Monty and Tim discuss Ornellaia’s importance and fame as well as its new developments including a white Ornellaia wine. Tim also compares Italian and French wine business cultures. Tune in for a legendary and “Super Tuscan” episode of Italian Wine Podcast!

1 Touko 201817min

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

This episode will bring listeners on a journey to two Asian markets for Italian wine, Hong Kong and Japan. Monty Waldin meets Roddy Ropner, director at Wellspring Wines in Hong Kong, to discuss Asian market, wine education, Barbaresco and Soave! Tune in for another episode of our “Let’s talk wine biz – #wine2wine series”!

30 Huhti 201815min

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