089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

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476 - MUSIC CITY DRUM SHOW CLINICIANS: Dre Energy, Greg Hersey, Hayley Cramer, Dante "Taz" Roberson, Jaheim Lee

476 - MUSIC CITY DRUM SHOW CLINICIANS: Dre Energy, Greg Hersey, Hayley Cramer, Dante "Taz" Roberson, Jaheim Lee

In this episode we provide a preview of five of the six clinicians that will be performing for the 2024 Music City Drum Show in Nashville TN. The clinicians are Dre Energy, Greg Hersey, Dante "Taz" Ro...

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475 - Josh Bailey: His New Touring Gig with Ben Platt, Running Tracks and Ears from the Drum Chair, Studying with Dafnis Prieto

475 - Josh Bailey: His New Touring Gig with Ben Platt, Running Tracks and Ears from the Drum Chair, Studying with Dafnis Prieto

Josh Bailey has been in New York for ten years, with a wide variety of live and session work to his credit. He is on staff at Studio G (Brooklyn based recording studio), recording drums and percussion...

27 Kesä 20241h 24min

474 - Dre Energy: The Different Scenes in Las Vegas, Playing the Cirque du Soleil’s Quidam show, The Power of Relationships

474 - Dre Energy: The Different Scenes in Las Vegas, Playing the Cirque du Soleil’s Quidam show, The Power of Relationships

Dre Energy is a native of St. Louis MO, and was inspired a very early age by friends and family at his church to play drums. When the opportunity struck, he found his way to Las Vegas and began perfor...

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473 - Larry Aberman: Making a Late Move to Nashville, Ways to Stay Present, Getting Feel Right at the Source

473 - Larry Aberman: Making a Late Move to Nashville, Ways to Stay Present, Getting Feel Right at the Source

Larry Aberman has achieved in-demand status in New York, LA, Las Vegas, and Nashville recently moved to Nashville after a 12 year stint on the Cirque du Soleil show Zoomanity. Since moving, he has got...

13 Kesä 20241h 21min

472 - Bart van der Zee: Host of the Drum History Podcast,  Connecting with the Drumming Community, Meeting Charlie Watts

472 - Bart van der Zee: Host of the Drum History Podcast, Connecting with the Drumming Community, Meeting Charlie Watts

Drum History Podcast was created in October of 2018 and has been on a journey to document the history of the drums ever since. Topics range from the very early beginnings of man’s involvement with per...

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471 - Adam Marcello: The MD Role, His LA/Katy Perry Chapter, Splitting time between the US and Ireland, His New Teaching Role at Berklee

471 - Adam Marcello: The MD Role, His LA/Katy Perry Chapter, Splitting time between the US and Ireland, His New Teaching Role at Berklee

Rhode Island native Adam Marcello is a professional drummer, music director, educator, clinician, and programmer most notably recognized for his work with singer Katy Perry. A graduate of Berklee Coll...

30 Touko 20241h 8min

470 - Piero Perelli: Touring with The Swell Season and Glen Hansard, Growing up in a Small Town in Italy, Solo Record “Notte”

470 - Piero Perelli: Touring with The Swell Season and Glen Hansard, Growing up in a Small Town in Italy, Solo Record “Notte”

Italian Drummer, Sound Explorer, music maker Piero Perelli is a musical maverick whose skills stretch from free improvisation to film scores, to performances with international artists and musicians, ...

22 Touko 20241h 34min

469 - Brandon Combs: Playing with Leon Bridges, Studying with Ndugu Chancler, Nashville vs. LA

469 - Brandon Combs: Playing with Leon Bridges, Studying with Ndugu Chancler, Nashville vs. LA

Brandon Combs is a drummer, programmer, and producer hailing from Lansing, Michigan. Destined to be a great musician, Brandon has been involved with the Grammy Foundation since the young age of 15, at...

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