089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Jaksot(553)

425 - Mike Malone: Gigging Around Northeast Wisconsin, His Youtube Channel, The Virtues of Smaller Markets

425 - Mike Malone: Gigging Around Northeast Wisconsin, His Youtube Channel, The Virtues of Smaller Markets

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424 - John "JR" Robinson: The Down Beat is WORD, SRT: Vanguards Of Groove, Recording #1 Hits

424 - John "JR" Robinson: The Down Beat is WORD, SRT: Vanguards Of Groove, Recording #1 Hits

World-renowned, Grammy-winning musician John "J.R." Robinson is widely considered the most recorded drummer in history, playing on albums that have sold well over 500 million copies. He is the drummer...

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423 - Joe Farnsworth: "Just Play Time"

423 - Joe Farnsworth: "Just Play Time"

One of the most highly regarded jazz drummers on the scene today, Joe is known for his blazing speed, precision, musical, and melodic playing. Born in South Hadley, Massachusetts in 1968, Joe grew up ...

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422 - Mark Poiesz returns: His online program: The Big 3: Steps to the Big Stage, The power of curiosity, Becoming a Professional Certified Coach

422 - Mark Poiesz returns: His online program: The Big 3: Steps to the Big Stage, The power of curiosity, Becoming a Professional Certified Coach

As a drummer, Mark Poiesz has performed in front of millions of people on five continents with artists including Tyler Farr, Lindsay Ell, Mitchell Tenpenny, Chuck Wicks, Jon Secada, Lita Ford and Ghos...

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421 - George Coleman Jr.: Musical DNA from New York, Memphis, and Cuba, "Taking Care of the Listener",

421 - George Coleman Jr.: Musical DNA from New York, Memphis, and Cuba, "Taking Care of the Listener",

George Coleman Jr. was born into a musical family. As a drummer, producer, composer, filmmaker, and son of two musical jazz greats, saxophone legend George Coleman Sr. and organist, composer and vocal...

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420 - Andy Hull: Relationship Building in the Session World, Drumming for Clint Black, Finding Inspiration from his Son

420 - Andy Hull: Relationship Building in the Session World, Drumming for Clint Black, Finding Inspiration from his Son

Andy Hull is a drummer and a seasoned veteran of the Nashville music scene. He has toured and recorded with many artists including Billy Dean, Ty Herndon, Jaimie O’Neal , Collin Raye, Lee greenwood an...

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419 - Nasheet Waits: Playing with Christian McBride's "New Jawn," Freedom vs. Responsibility, Studying with Michael Carvin

419 - Nasheet Waits: Playing with Christian McBride's "New Jawn," Freedom vs. Responsibility, Studying with Michael Carvin

Nasheet Waits, drummer and music educator, is a New York native. His interest in playing the drums was encouraged by his father, legendary percussionist, Frederick Waits, who played with such legendar...

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418 - Rich Redmond Returns: New Book: Making It In Country Music: An Insider’s Guide To The Industry, Mitigating Regret, Its All Relationships

418 - Rich Redmond Returns: New Book: Making It In Country Music: An Insider’s Guide To The Industry, Mitigating Regret, Its All Relationships

Rich Redmond is an award-winning recording and touring drummer based in Nashville and Los Angeles. As an in-demand artist, Rich has recorded/toured/performed with: Jason Aldean, Carrie Underwood, Luda...

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