089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community
Working Drummer11 Marras 2016

089 – Michael Robinson: Vice President of Marketing for KHS America, Insight into the Retail and Production Side of the Music Industry, KHS’s Relationship with the Music Educator Community

Michael Robinson is the Vice President of Marketing for KHS America. He leads the Branding, Marketing Communications, Product Management, Marketing Communications, and Creative teams at KHS America. Michael makes significant contributions to the success of KHS America in the areas of leadership and team development, and in the establishment of customer-centric marketing principles that continue to differentiate the KHS family of brands within the market. These brands include: Jupiter Wind Instruments, Mapex Drums, Sonor Drums, NFUZD Audio, Hohner Harmonicas, Hohner Accordions, Hohner Airboard, Hohner Melodicas and Recorders, Sonor Orff Instruments, H. Jimenez, Lanikai and Kohala Ukuleles, A+ Guitars and Bluegrass Instruments, Hohner Kids and Greentones (both musical toy brands), Hercules and Nomad Stands, Majestic Concert Percussion, XO Brass, and Altus and Azumi Flutes. In this podcast, Michael talks about: The roll that KHS America plays from the manufacturer to the customer? Marketing to different personality trates – “Brand Essence” The difference in Mapex and Sonor from a marketing stand point The origin and philosophy of KHS Michael’s musical and drumming background Michael’s introduction to the music industry Rising through the ranks at D’Addario from the production line to R & D to marketing. Advice for those who are interested in the music industry Responsibilities as Vice President of Marketing for KHS America This episode is sponsored by Mapex Drums

Jaksot(553)

401 - Matt Starr: Playing with Sarah McLachlan, Activity vs. Direction, Community within Community

401 - Matt Starr: Playing with Sarah McLachlan, Activity vs. Direction, Community within Community

Matt Starr is a 20-year veteran of the LA scene and recently landed in Sarah McLachlan's drum chair. Over his career, he has divided his time playing live and recording in the pop/rock world and has a...

12 Tammi 20231h 17min

400 - Your Drumming Journey and Ours

400 - Your Drumming Journey and Ours

400! We’ve celebrated milestones in different ways over the years and this time around we wanted to make you the listener the special guest. Over the last few months we’ve been collecting messages fro...

5 Tammi 20231h 46min

399 - Jerry Gaskill: Kings X new album - Three Sides of One, Inspired by Bonham, Surviving Two Heart Attacks

399 - Jerry Gaskill: Kings X new album - Three Sides of One, Inspired by Bonham, Surviving Two Heart Attacks

Drummer, singer, and songwriter Jerry Gaskill founded the progressive metal band Kings X in 1983. A native of Bridgeton, New Jersey, Gaskill began playing at a young age, forming a band with his fathe...

22 Joulu 20221h 14min

398 - Tim Carman: Touring & Recording with GA-20, His Shuffle Love Affair, "Haynes-isms"

398 - Tim Carman: Touring & Recording with GA-20, His Shuffle Love Affair, "Haynes-isms"

Based in Boston, MA, Tim is an international touring musician, session drummer, educator, and published author with both Alfred Music and Hudson Music. Tim currently records and tours extensively with...

15 Joulu 202254min

397 - Kris Mazzarisi: Owner of Big Fat Snare Drum, Touring in the band Winnetka Bowling League, Experience in Teching and Managing

397 - Kris Mazzarisi: Owner of Big Fat Snare Drum, Touring in the band Winnetka Bowling League, Experience in Teching and Managing

Kris Mazzarisi is the founder and owner of innovative drum company Big Fat Snare Drum. Big Fat Snare Drum has become a standard must have piece of gear that is used by the majority of drummers around ...

8 Joulu 20221h 33min

396 - Mona Tavakoli: Playing with Jason Mraz, Centralizing the Cajon in Her Setup and Voice, Inspiring the Next Generation of Girls

396 - Mona Tavakoli: Playing with Jason Mraz, Centralizing the Cajon in Her Setup and Voice, Inspiring the Next Generation of Girls

Mona Tavakoli is a Los Angeles-based drummer, singer and performer bets known for recording and touring with Jason Mraz. While Mona is equally comfortable performing as a drummer and a percussionist, ...

1 Joulu 20221h 13min

395 - John Dittrich: Singing and Drumming for Restless Heart, Working in Nashville in the 1990’s, Retirement

395 - John Dittrich: Singing and Drumming for Restless Heart, Working in Nashville in the 1990’s, Retirement

John Dittrich is the well known drummer, singer and founding member of the band Restless Heart who had numerous hits in the country and pop genres. John is originally from Syracuse, New York and moved...

17 Marras 20221h 57min

394 - Pat Petrillo: His New Record, Instrument Selection in the Studio, Networking vs. Relationships, Product Design

394 - Pat Petrillo: His New Record, Instrument Selection in the Studio, Networking vs. Relationships, Product Design

NYC based drummer, educator, and product inventor, Pat Petrillo has been a leader in the drum industry for years. He has backed a wide array of artists from many genres, including Patti LaBelle, Glori...

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