016 | How Are You Measuring Momentum?

Welcome back to the Snyder Showdown podcast. Host Chris Snyder is a passionate entrepreneur and digital marketer and loves taking businesses to the next level. He's the President and partner at Juhll.com, a full-service digital marketing agency aimed at delivering superior results to help clients achieve their business goals. Juhll offers its clients a full range of services, specializing in strategic digital paid media to acquire online customers and generate leads. If it's online and measurable, you can trust Juhll with it. He's also the founder, operator and investor in Banks.com, a financial online market place aimed to become everyone's trusted, go-to resource for all things financial on the web.

In this episode, Chris talks all about the concept of momentum and its impact on business. Momentum can be gained and lost in real terms, both mentally and emotionally. Chris highlights this point by telling the story of a friend who suffered tremendous loss of momentum when his business' website traffic dropped dramatically. Chris talks about the difficulty in building up momentum once it's lost and provides insights as to how to manage this phenomenon. The most important aspect of any business, according to Chris, is the ability to focus on consumers and doing right by them. This belief system has led Chris to sustain a no-nonsense and problem-solving approach. Chris talks about the importance of recognizing the forces that influence momentum both in a positive and negative manner. While it's impossible to avoid momentum crushers altogether, Chris urges entrepreneurs to mitigate these by taking responsibility for the business. Through accountability, trusting your instincts and surrounding yourself with the right people, you can identify existing momentum within your business and address areas where momentum is lacking.

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