How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influence and impressions over clicks, and discovering the essential workflows and tools for efficient and high-quality content creation. Mentions Chang Chen https://www.linkedin.com/in/ccchangchen/ Webflow https://webflow.com/ AirOps https://www.airops.com/ AI for Growth and Marketing https://www.hockeystick.io/ai-for-growth-and-marketing We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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The CMO Show. How to Find One. How to Be One.

The CMO Show. How to Find One. How to Be One.

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How Rationality F’s up your B2B Strategy

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How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is a...

2 Kesä 202237min

Turning a Problem into an Opportunity

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As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.  Kipp and Kieran give tangi...

31 Touko 202220min

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (wi...

26 Touko 202214min

Leadership Lessons, Needing to Win, and Cards Against Humanity

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Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs...

24 Touko 202236min

Marketing Monopoly

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It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing,...

19 Touko 202238min

Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your ...

17 Touko 202233min

Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...

12 Touko 202240min

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