Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
Sponsor Talk25 Elo 2021

Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans

With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

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Mike Palisi | President, Van Wagner College

Mike Palisi | President, Van Wagner College

In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan...

14 Maalis 20221h 5min

John Rocco & Dhaval Bhatt | The Hockey for All Campaign

John Rocco & Dhaval Bhatt | The Hockey for All Campaign

If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (...

27 Tammi 202243min

Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit

In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketin...

24 Tammi 202242min

Yaron Talpaz | VP of Strategic Partnerships, Pico

Yaron Talpaz | VP of Strategic Partnerships, Pico

In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing ...

17 Tammi 202239min

Vicki Higgins | Founder & CEO of the CXP Agency

Vicki Higgins | Founder & CEO of the CXP Agency

In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel indus...

21 Joulu 202155min

Mark Giovino | Founder & CEO of Allionce Group

Mark Giovino | Founder & CEO of Allionce Group

In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path an...

13 Joulu 202147min

Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness

Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness

In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk ...

2 Marras 202151min

Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport

In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, a...

27 Elo 202142min

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