366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

Key Takeaways Lessons learned from more than 20 years of experience as entrepreneurs The defining action that tripled their conversions and led to the sale of their first company The one marketing strategy that has allowed them to massively scale their business (it has nothing to do with social media or advertising) How to hire trusted C-level executives to take the load off your shoulders as you grow

24 Tammi 20181h 2min

Key Takeaways The hard-earned lessons Ries learned that ultimately led to the creation of his renowned book, The Lean Startup, and ushered in a worldwide movement How to hire and assign managers successfully How to create a product your customers will love (Hint: it starts with your product owner) The downfall of many leaders who want innovation and change but do not see it happen in their organ

18 Tammi 201836min

Entrepreneurs find inspiration in all sorts of places. But for Ari Meisel, founder, bestselling author, and productivity expert, desperation was the driving force behind the launch of his successful company, Less Doing. That same desperation led him to breakthroughs in productivity that changed his life. At just 23 years old, Meisel was enjoying a thriving real estate career, but after suffering some major business blows and landing $3 million in debt, the stress overwhelmed him and he was diagnosed with debilitating Crohn’s disease. Managing the disease crippled Meisel’s ability to work regularly. Some days he was unable to work longer than an hour. During this difficult experience, Meisel realized he needed to devise a way to accomplish more work in the limited time he had. Through a long process of experimentation, Ari developed his Less Doing, More Living productivity system, which allowed him the time he needed both to build a new business and improve his health. A devoted husband, father of five, and dedicated businessman, Meisel now helps individuals and businesses around the world become more effective—all while working only 5 ½ hours a day. He's also recently teamed up with Foundr to teach his Less Doing, More Living system to our awesome community. In this inspiring interview, learn the secrets behind Meisel’s airtight productivity system and discover how you can also become a productivity master and optimize, automate, and outsource your life and business. Key Takeaways Ari’s 15-minute outsourcing rule that frees you up to focus on growing your business How saying no to new opportunities can grow your business more than saying yes The power of using machine learning to slash your work time and automate systems Why working more hours does not always translate into getting more work done

11 Tammi 201857min

What if you could stumble upon a game-changing idea without spending time and money on validation, industry research, or prototypes? And then grow this idea into the second largest company in your niche? It’s not common, but that's what happened to today’s podcast guest, David Barrett. Barrett is the founder of Expensify, the second largest expense-reporting company in the world. But in its early stages, Barrett knew nothing about the space, nor was he particularly interested in it. In fact, he completely made up the Expensify idea as a decoy to get some funding for another endeavor, since banks weren’t interested in his “real” business idea. But the decoy picked up steam as he pitched it, and before Barrett knew it, he was sitting on a potential goldmine. People were talking more about his fictitious business idea than they were his original idea. And Expensify was born. Keeping with Barrett's unconventional approach to startups, Expensify’s massive growth has also been atypical. Barrett has not spent a dime on advertising, outbound sales calls, or salespeople. The software essentially sells itself. In this packed interview, learn exactly how Barrett grew his company and how his unique business sales model and contrarian style disrupted the space. David Barrett is a true example of how challenging the status quo and disrupting common ideas can lead to avenues of massive growth and potential. Key Takeaways The sales model that allowed Barrett to scale his company without paying for customer acquisition Why profit should not come at the sacrifice of growth and how the two can coexist The misguided business advice that almost everyone follows, but leads to failure The most important factor to building an A-player team Why reinventing the wheel with your business can limit your potential

3 Tammi 201845min

Jessica Jackley, co-founder of the game-changing microlending site Kiva, never played the typical role from entrepreneurial stories we're accustomed to hearing. She didn't start a business as a kid, and never dreamed of making millions. Jackley considered entrepreneurship a greedy venture, in fact, and she wanted to be one of the good guys. But things quickly shifted for Jackley while she was in East Africa doing survey work for a nonprofit. Inspired by her work there with microfinancing, Jackley thought up the idea for Kiva, and wanted to spread it to other countries. Kiva would be a business, but one seeking to make a social impact. In 2009, as an experiment, Kiva launched its first pilot round of loans. Fast forward 12 years later, and the company has issued more than $1 billion in microloans to 2.6 million borrowers in 84 countries. Jackley didn’t stop there. After Kiva, she went on to become an accomplished investor, entrepreneur, and the author of Clay Water Brick: Finding Inspiration from Entrepreneurs Who Do the Most with the Least. She currently teaches social entrepreneurship at USC. Throughout her experiences, Jackley discovered how entrepreneurship and social change could not only coexist, but come together to create a huge global impact. Inspired to follow in Jackley’s footsteps? Well, don’t be. Jackley doesn’t want you to replicate what she did. She urges entrepreneurs to play by their own rules, define business with their own ideas, and never ask for permission. She believes these principles have always been the key to her success, and she outlines them in detail in this inspiring interview. Key Takeaways How and why hesitant entrepreneurs often cripple themselves Why naiveté can be a strong entrepreneurial trait The strategies Kiva used to build early-stage momentum and achieve massive exposure in its first three months The reason Jackley decided to close her latest business venture, Profounder, and pursue a different path

20 Joulu 201734min

Welcome to the final installment of our three-part podcast series that’s shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality. If you haven’t listened to parts one and two, featuring Gamal Codner and Shannon Willougby, you can check them out right here and here. Today, we talk with Brandon Monaghan and Justin Kemperman, superstar entrepreneurs (one hasn’t graduated high school yet!) who developed a stellar brand and scaled their ecommerce business to half a million in sales in just 10 short weeks. After joining our Start & Scale ecommerce course, they realized they didn’t need to reinvent the wheel to make money in ecommerce. They just needed to improve upon an existing product and build a powerful brand around it. And, that’s exactly what they did. Their company, The Urban Lash, scaled so quickly that they didn’t have enough inventory to supply orders. They kept on growing, and Brandon and Justin recently sold their business for a nice profit and are ready to start the process all over again. In this power-packed interview, we go behind the scenes with Justin and Brandon and learn exactly how they scaled their business so quickly, what principles guided their growth, and what they have planned for the future. We are extremely proud of these guys and how rapidly they grew their ecommerce business. Way to go! Key Takeaways: The steps they took to rebrand an existing product and blow it up to $500k in sales The two strategies that created so much growth in such a short time The advertising strategy that allowed them to scale week after week and remain profitable The influencer marketing tactics they used to catapult their brand

13 Joulu 201743min

Welcome to part two of our three-part podcast series that's shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality. If you haven't listened to part one, featuring Gamal Codner, you can check it out right here. Today, we talk with Shannon Willoughby, a courageous entrepreneur who started from zero and scaled her ecommerce business to $30,000+ per month and growing. Using the principles she learned in our Start & Scale ecommerce course, Shannon was able to surpass $250,000 in sales since starting her aromatherapy business just four months ago. This episode is packed with advice on how anyone can scale a profitable ecommerce business, but it's also an inspiring story. Not only did Shannon build a business from zero, she's also recovered from two strokes and won the New Zealand rugby National Championship. Her “never die” attitude will have you dreaming bigger than ever. Learn the strategies that led to Shannon’s success and how to follow in her footsteps. We are extremely proud to share her story with you! Key Takeaways The one avoidable mistake Shannon made that slowed her progress and how she turned it around How passion and personal experience plays into business success The most important factor that fueled Shannon’s early success (it’s super easy to replicate) The pre-business step all ecommerce shop owners should take to ensure people will buy their product

6 Joulu 201741min

The Foundr community is full of passionate people from all walks of life, in the trenches daily doing what it takes to make their startup dreams a reality. In this week's podcast, we want to shine the spotlight on one of these rising entrepreneurs who we're especially proud of—Gamal Codner of Fresh Heritage. In part one of a three-part Start & Scale podcast series, we talked with this corporate-sales-guy-turned-ecommerce-entrepreneur, who overcame some difficult setbacks to scale his business to incredible success. Codner is a student of our Start & Scale ecommerce course, and was able to leverage the principles he learned in the course to grow his physical products business by 30X in just three months. Before becoming a Start & Scale student, Codner left his corporate sales job to become a successful affiliate marketer. He then joined an accelerator program and decided to create his own ecommerce business. Codner was having some success but it wasn’t until he joined Start & Scale that he was able to use the principles we teach in the course to catapult his business revenue from $2,000 to $60,000 per month. In this rare interview with an up-and-coming member of the Foundr community, we learn the exact strategies Codner used to create products his audience loves, and take his business to the next level. We are extremely proud of Gamal’s achievements and we are happy to share his inspiring story with you! Key Takeaways The one thing you must have to scale your ecommerce business How new ecommerce entrepreneurs can get their products in front of large audiences quickly Codner’s newest content marketing strategy, and how it will help him reach greater heights next year A low-risk strategy to testing new products before you launch them full throttle The one low-cost strategy Codner wished he had used during the initial stages of his business

30 Marras 201744min