730 | News from the EDGE | Week of 11.25.2024

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago.  Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo   [00:04:02] Introducing Matt Holz [00:04:56] Matt's Industry Backstory [00:07:34] Transitioning to GA4 [00:11:38] Why Did Google Analytics Make This Change?  [00:14:30] What Additional Performance Will AI Bring To GA4?   [00:16:22] EDGE of the Web Title Sponsor: Site Strategics [00:17:08] A New Outlook On Reporting Data [00:20:32] Paid Ads in GA4 [00:26:58] What Signs Give Us Hope In GA4? [00:30:42] EDGE of The Web Sponsor: Wix [00:31:23] Challenges in Understanding GA4 [00:34:03] GA4 Data Opposed to Universal Analytics Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

22 Syys 202340min

Google’s At It Again... Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web. *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  News from the EDGE: [00:03:05] BrightonSEO Sweepstakes [00:05:20] Google Search Antitrust Trial Updates [00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over [00:23:26] EDGE of the Web Title Sponsor: Site Strategics [00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:33:31] Microsoft calls deceased NBA player ‘useless’ in AI-written obituary [00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis AI Tools: [00:36:42] MealPractice - Effortless meal planning with AI-generated recipes [00:37:23] Storly.ai - Write your life’s story with AI interview algorithm Barry Blast from Search Engine Roundtable: [00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now? [00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonrules/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Twitter: @LidiaInfanteM #StandwithUkraine edgeofthewebradio.com/ukraine

20 Syys 202347min

Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth. Key Segments: [00:00:52] Brighton SEO Ticket Sweepstakes [00:03:07] 624 News Recap [00:03:35] RateThisPodcast.com/EDGE [00:03:55] Reintroducing Natalie Arney [00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE [00:06:41] How to Adjust Your Content Strategies  [00:08:30] Reduce, Reuse, Recycle [00:11:35] Fill In The Gaps Through PASF [00:15:49] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] Understanding The Consequences in Quick Reacting  [00:20:08] SEM & SEO Unite! [00:21:24] Over-Reporting Stress & Fatigue [00:26:06] EDGE of The Web Sponsor: Wix [00:26:47] Communicating Changes & Showing SEO To Clients [00:31:29] Creating a Safe Learning Space [00:39:59] Natalie Arney's Protip Sign-Off Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/__nca  LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

18 Syys 202344min

We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?  *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  Go get your tickets and go get your headphones to enjoy this can’t-miss feature of EDGE News! News from the EDGE: [00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search [00:14:01] Facebook Changes That Affect Marketers [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:18:13] Google Search Console rolling out new Merchant Center integrated reports AI Blitz: [00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe [00:24:08] Microsoft and Paige team up on cancer-detecting AI [00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers AI Tools: [00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions [00:30:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:34] Google August 2023 Broad Core Update Finished Rolling Out [00:35:28] Google SGE Drops Local Results (5 Local Pack) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us on Twitter/X: @ErinSparks @MordyOberstein @TheMann00 @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

13 Syys 202340min

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what’s in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web! Key Segments: [00:02:22] News Recap [00:02:56] RateThisPodcast.com/EDGE [00:03:20] Introducing Natalie Arney [00:04:30] Natalie's History in SEO  [00:07:34] Changing From an Agency to In-House Mindset [00:15:23] Preparing for Google’s New Search Generative Environment [00:19:54] Will SGE Impact the Efficacy of Tracking Tools? [00:24:15] EDGE of the Web Title Sponsor: Site Strategics [00:25:55] How SEO’s Should Be Reporting in the Future [00:31:31] EDGE of The Web Sponsor: Wix  [00:36:05] Does SGE Have Potential to Develop Its Own Language?  Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow Our Guest Twitter: https://twitter.com/__nca LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

8 Syys 202342min

Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically— if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:20:31] US Copyright Office wants to hear what people think about AI and copyright  [00:22:38] Reddit launches AI-powered keyword research tool  [00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use  AI Tools: [00:29:08] Audiosonic- Instant production of human-like speech from text  [00:30:20] Pictory- Automatically create short, branded videos from long-form content  [00:31:59] GPT Zero- Detect whether an essay is ChatGPT or human-written  Barry Blast from Search Engine Roundtable: [00:33:32] Google Search Generative Experience officially rolls out links to webpages within answers  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

6 Syys 202337min

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE! Key Segments [00:03:19] Introducing Sara Taher  [00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies? [00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play?  [00:14:40] EDGE of the Web Title Sponsor: Site Strategics [00:15:25] Sara’s Thoughts On Use of AI Content [00:19:27] Integrating AI Into Entity SEO  [00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO? [00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy? [00:31:19] EDGE of the Web Sponsor: Wix  [00:31:59] What is Sara’s ‘Freestyle’ SEO? Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO  https://www.linkedin.com/in/sara-seo-specialist

1 Syys 202337min

Sara Taher is a strong presence in the SEO industry, but oh, so humble.   Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches.  But clearly, we've heard the call of AI for SEO.  How do they really work together?   You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user.  If you’re not reading their signals, you're not connected. Key Segments: [00:00:36] Introducing Sara Taher [00:01:48] Sara’s History In Digital Marketing  [00:03:35] How Does Entity SEO Differ From Traditional SEO? [00:05:30] Examples of Entity SEO  [00:11:12] How Important is Google’s Knowledge Graph? [00:11:56] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] Looking Into The User Experience [00:19:04] EDGE of the Web Title Sponsor: Brightlocal [00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy? [00:23:43] Misconceptions About Entity SEO [00:30:25]  EDGE of the Web Sponsor: Wix  [00:31:03] AI Tools For Entity SEO Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO  https://www.linkedin.com/in/sara-seo-specialist

25 Elo 202339min