540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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674: From $800 to $250M Selling Women's Fashion | Demi Marchese

674: From $800 to $250M Selling Women's Fashion | Demi Marchese

Demi Marchese started with $800, no investors, and no fashion background—just a clothing rack in the back of her car and 30 sororities to pitch in 30 days. She made $40,000 in her first month dressi...

18 Kesä 46min

673: (Solo) Your Next Team Member Might Not Be Human

673: (Solo) Your Next Team Member Might Not Be Human

Most founders are still thinking about AI as a faster way to do their work. But that is not what is happening anymore. AI agents do not help you do the task. They do the task for you. And if you have ...

15 Kesä 8min

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

While every brand was raising prices during inflation, Elina Wang cut hers—and nearly tripled revenue. The co-founder of ESW Beauty turned a juice bar epiphany and a $25,000 bank loan into a $20 milli...

11 Kesä 40min

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she ...

10 Kesä 44min

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the fu...

8 Kesä 8min

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Too...

4 Kesä 53min

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

Most founders think their product is different. But if your marketing sounds like everyone else's — better ingredients, better results, better formula — your customer hears nothing. Because when every...

1 Kesä 9min

667: He Built a $300M Men's Grooming Brand in JUST Three Years | MANSCAPED

667: He Built a $300M Men's Grooming Brand in JUST Three Years | MANSCAPED

Paul Tran started Manscaped with $50,000, a bloody problem nobody was talking about, and a category that didn't exist. The company hit $300 million in revenue in just 36 months, eventually turned down...

28 Touko 48min

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