Blizzard Entertainment President, J. Allen Brack

Ted Price chats with Blizzard's President, J. Allen Brack, about his start in gaming and game development; Blizzard's diversity and inclusion initiatives and how it affects the company culture and its games; lessons for live ops and player feedback experiences; and best approaches to building effective leaders.

J. Allen Brack is the President of Blizzard Entertainment. J. joined Blizzard in January 2006 and held multiple leadership roles prior to being named president in October 2018. Before joining Blizzard, he also held multiple roles at Origin Systems, Inc., working on the Wing Commander franchise, and at Sony Online Entertainment LLC, working on Star Wars Galaxies.