S12 E2: We Need To Get Curious About Each Other, With Each Other (Mónica Guzmán)

S12 E2: We Need To Get Curious About Each Other, With Each Other (Mónica Guzmán)

“I don’t understand this person!” You know you’ve thought it. About the uncle or neighbor or co-worker whose worldview is diametrically opposed to your own. But what would happen if you checked your bewildered outrage and tried curiosity instead? Learn more about your ad choices. Visit megaphone.fm/adchoices

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S22 E4: Use Humor to Deflate Fear (Shelby Stanger)

S22 E4: Use Humor to Deflate Fear (Shelby Stanger)

When scaling a steep rock wall or surfing gnarly waves, it’s easy to let fear get the better of you, but today, Shelby explains how you can use humor to stay loose. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life” • Want to go behind the scenes of this show? Sign up for our newsletter • To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Kesä 202311min

S22 E3: Map Your Trail, but Start as Soon as You Can (Shelby Stanger)

S22 E3: Map Your Trail, but Start as Soon as You Can (Shelby Stanger)

Before you embark on a wild adventure, you obviously need to do some planning. But don’t go overboard. Give yourself a deadline, and get to work. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life” • Want to go behind the scenes of this show? Sign up for our newsletter • To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Kesä 20239min

S22 E2: Have a Strong Why (Shelby Stanger)

S22 E2: Have a Strong Why (Shelby Stanger)

If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life” • Want to go behind the scenes of this show? Sign up for our newsletter • To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Kesä 202314min

S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger)

S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger)

Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a scenic trail, or pedaling down an open road, or sitting astride a surfboard (while wearing waterproof earbuds, of course). Shelby is a journalist and adventurer: as a journalist, her work has appeared in Outside Magazine and on ESPN; as an adventurer, she’s surfed from Canada to Costa Rica and paddled remote stretches of the Amazon River. Her new book, “Will to Wild: Adventures Great and Small to Change Your Life,” is a guide to getting out of your comfort zone and into the wild world. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Kesä 202316min

S21 E5: We Mistake Information for Intimacy (Marcus Collins)

S21 E5: We Mistake Information for Intimacy (Marcus Collins)

Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are." • Use the code DAILY to get 10% off a Next Big Idea Club membership • Learn more about our event in NYC on June 28th by visiting betaworks.com/event/ai-consciousness • Subscribe to our LinkedIn newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Kesä 202316min

S21 E4: The World Is Culturally Constructed (Marcus Collins)

S21 E4: The World Is Culturally Constructed (Marcus Collins)

"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of understanding who they are and how they navigate the world." Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Kesä 202310min

S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)

S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)

Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 Kesä 202315min

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Kesä 202314min

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