S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

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"The Power of Wonder: The Extraordinary Emotion That Will Change the Way You Live, Learn, and Lead" by Monica C. Parker

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"The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World" by Max Fisher

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"Evolutionary Intelligence: How Technology Will Make Us Smarter" by W. Russell Neuman

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"Dopamine Nation: Finding Balance in the Age of Indulgence" by Anna Lembke

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Today, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain — and what we can do about it.

7 Marras 202314min

"Clear Thinking: Turning Ordinary Moments into Extraordinary Results" by Shane Parrish

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Few things will change your trajectory in life or business as much as learning to think clearly. Today, Shane Parrish, founder of Farnam Street and host of "The Knowledge Project" podcast, is here to ...

6 Marras 202315min

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John Kim and Vanessa Bennett are marriage therapists. They are also partners. Today, they tell us how analyzing their own relationship helped them untangle the common barriers many individuals face on...

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