76\\ How to Use Podcasting as a Marketing Tool for Your Interior Design Business With Zandra Zuraw

Podcasting is a good marketing strategy for interior designers.

As an interior designer, you are always looking for ways to increase your visibility and reach more potential clients. Have you considered podcasting?

Today, I'm chatting with Zandra Zuraw, the brilliant mind behind Slow Home Style. She highlights the transformative potential of podcasts as a tool for interior designers to showcase their personality, values, and expertise.

From crafting standout pitches that resonate with both podcast hosts and potential clients to utilizing podcast exposure effectively, she guides you on how to distinguish yourself in a competitive market.

If you are a newbie designer navigating the challenging landscape of self-promotion, Zandra's wisdom is your compass.

She also shares her inspiring story of venturing into interior design without formal credentials. If you are an aspiring designer looking to make a mark without traditional design school credentials, her story will keep you moving forward.

So don't miss out on this chance to boost your visibility. Tune in to unlock the secrets of leveraging podcasts as a potent marketing tool.

Featured Guest:

Zandra Zuraw is the founder of ⁠Slow Home Style⁠, an interior design coaching platform for passionate homeowners. She's currently writing a book about her Slow Style approach to design to be released in Spring 2025 through Gibbs Smith.

Zandra is also the host of the popular podcast ⁠Slow Style Home⁠, which has logged over 300 interviews with the most creative people working in the interior industry. Within the first year, it coveted the iTunes New and Noteworthy list and is now in the top 5% of most downloaded podcasts across all categories globally. The show has reached over 1 million downloads and counting.

Her business formerly known as Little Yellow Couch has been featured in many media outlets such as Domino, Better Homes and Gardens, USA Today, and Podcast Magazine. Zandra has been a speaker at several creative business conferences in the US and Canada, talking about the business of podcasting and design.

Why you’ve got to check out today’s episode:

• Discover how podcasting can help you connect with clients and showcase your design philosophy.
• Understand the importance of a trial-and-error approach, learning from real-life experiences, and building a portfolio through free work
• Get ready to craft your pitch and use it to refine your business plans and marketing materials

Check out the show notes >>> How to Use Podcasting as a Marketing Tool for Your Interior Design Business With Zandra Zuraw

NEXT STEPS:

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• Your Roadmap to a Career in Interior Design
• 3 Things I Wish I had known when I Started my Career

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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...