How your design superpowers can spark innovation with Ian Crawford from NatWest Group.
Service Design YAP3 Joulu 2024

How your design superpowers can spark innovation with Ian Crawford from NatWest Group.

Send us Fan Mail How can you encourage a retail bank, which will always focus on risk management and stability, to innovate? In this episode we talk with Ian Crawford, NatWest Group's Head of Innovation Design. We explore the ways in which designers are uniquely positioned to help corporate innovation programs to think differently. Ian shares how his group interviews design candidates to evaluate their innovation mindsets, and talks about the trends that his group believe will r...

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