How To Build Community For Your Brand In 2025 | Live Masterclass

The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about? In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities. Together, we break down the strategies and mindset needed to foster genuine connections online, beyond just replying to comments or chasing followers. Get FREE email breakdown of the strategy from this Episode: https://callummcdonnell.substack.com/ Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum X - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/ Follow Daisy on socials: Instagram - https://www.instagram.com/the_self_hood/ LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/ Follow Kira on socials: Instagram - https://www.instagram.com/kirathebold/ Website - https://www.kiramatthews.com/ Follow Beth on socials: LinkedIn - https://www.linkedin.com/in/betheleanorthomas/ Follow Frankly on socials: LinkedIn - https://www.linkedin.com/company/wearefrankly/ Website - https://wearefrank.ly/ Timestamps: 00:00 Introduction 01:25 Power of Community in 2024 02:31 The Importance of Real Conversations 04:47 Hosting and Human Connection 06:07 Leveraging Live Sessions 07:18 Authenticity in Community Building 08:30 Navigating Social Media Outages 09:18 Diary of a CEO's Telegram Group 10:37 Strategies for Authentic Engagement 18:09 Collaborating with Influencers and Creators 21:10 Conclusion and Final Thoughts