Ronnie Fieg - Building Kith - [Invest Like the Best, EP.399]

My guest today is Ronnie Fieg, founder and CEO of Kith. At age 13, Ronnie started working at David Z., an iconic New York shoe store, where he sold Timberland boots to Jay-Z and Wallabies to Wu-Tang Clan. He worked his way up from the stockroom and earned his first collaboration in 2007, when he worked with ASICS on new Gel-Lyte 3s. That collection sold out in a day after being featured in The Wall Street Journal, catching the attention of Adidas's president and launching his reputation as a cultural icon. In 2011, he founded Kith, which has become one of the most influential brands in footwear, fashion, and culture. The business sells a unique curation of products that includes exclusive Nike sneakers, Armani suits, Versace robes, watches, cars, and even $10 ice creams. Our conversation is one of the best examples of life's work I've ever recorded - it explores how Ronnie's pure love of product has shaped everything from a campaign with Jerry Seinfeld to his creative direction for the New York Knicks. Please enjoy this excellent conversation with Ronnie Fieg. Sign up for the Alphasense panel discussion hosted by Patrick. My guests today For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster. – This episode is brought to you by Ramp. Ramp’s mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Ramp is the fastest growing FinTech company in history and it’s backed by more of my favorite past guests (at least 16 of them!) than probably any other company I’m aware of. It’s also notable that many best-in-class businesses use Ramp—companies like Airbnb, Anduril, and Shopify, as well as investors like Sequoia Capital and Vista Equity. They use Ramp to manage their spending, automate tedious financial processes, and reinvest saved dollars and hours into growth. At Colossus and Positive Sum, we use Ramp for exactly the same reason. Go to Ramp.com/invest to sign up for free and get a $250 welcome bonus. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:06:10) The Journey to Shoot Jerry Seinfeld (00:09:44) Understanding Consumer Desires (00:12:04) The Queens College Project (00:15:51) The Evolution of Kith Stores (00:18:03) Ronnie's Early Passion for Collecting (00:21:56) From David Z to Kith: The Retail Journey (00:41:36) The Birth of Kith: Friends and Family (00:46:40) Origins of Kith: From Concept to Brand (00:47:18) Building Community and Relationships (00:47:51) The Birth of Kith Stores (00:48:43) Footwear Passion and Store Design (00:49:59) The Evolution of Kith Products (00:50:52) Storytelling Through Film (00:57:01) Collaborations and Iconic Partnerships (01:03:38) The Influence of Travel on Design (01:09:15) Balancing Business and Creativity (01:16:06) Reflections and Future Aspirations