Ep857: Aaron Bours | VP Marketing, Hyro
20MinuteLeaders14 Heinä 2022

Ep857: Aaron Bours | VP Marketing, Hyro

Aaron is the VP Marketing at Hyro, where he has helped lead the company from pre-seed to Series A since 2019. He has over 7 years of business development, marketing and product experience, mainly within emerging technologies such as conversational AI. Prior to Hyro, Aaron helped develop and launch Duplex at Google which broke boundaries in the natural language space, and started his career at CheckPoint, helping to grow enterprise mobile security. Aaron completed a BA in Business Administration at IDC Herzliya, with a specialization in marketing, after serving in the IDF's Givati Brigade as a lone soldier. When out of the office, you’ll get his attention with hosting events, good B2B branding and the New York Knicks.

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The Human Zero Day Series | Ep1153: Assi Ungar: Secure Humans, Not Systems

The Human Zero Day Series | Ep1153: Assi Ungar: Secure Humans, Not Systems

Assi Ungar shares how a career that began with WordPerfect support evolved into leading global cybersecurity at scale. He reflects on why trusting nothing is now a safety measure, why process beats panic, and how empathy—not fear—is the CISO’s strongest tool. He also explores AI’s double-edged role in modern security and why protecting personal spaces is now just as vital as enterprise systems.

26 Heinä 35min

The Human Zero Day Series | Ep1152: Ori Eisen: Identity‑First Defense

The Human Zero Day Series | Ep1152: Ori Eisen: Identity‑First Defense

Fraud‑investigator‑turned‑entrepreneur Ori Eisen revives the 1990s “nobody knows you’re a dog” cartoon to show how today’s Gen‑AI deepfakes make that joke a board‑level risk. Tracing his path from inventing device‑fingerprinting to launching insured, passwordless logins, he argues identity—not credentials—is the internet’s final perimeter, urging enterprises to gauge every transaction by human‑level risk, from library cards to dam controls.

24 Heinä 1h 2min

The Human Zero Day Series | Ep1151: Dr. Nima Schei: Bio‑Inspired AI Trust

The Human Zero Day Series | Ep1151: Dr. Nima Schei: Bio‑Inspired AI Trust

MD‑turned‑neuroscientist Nima Schei shares how modeling the brain’s limbic system led him from crab‑neuron labs to Guacamole ID—lightweight, continuous desktop authentication—while devising guardrails against deepfakes and MFA fatigue. His bio‑inspired algorithms suggest emotional intelligence in machines can raise trust, cut compute, and free teams in fast‑moving enterprises.

19 Heinä 39min

The Human Zero Day Series | Ep1150: Lucas Hu – Building a Swiss Cheese Security Stack

The Human Zero Day Series | Ep1150: Lucas Hu – Building a Swiss Cheese Security Stack

When Lucas Hu witnessed a deepfake breach his firm’s defenses, he recognized the limits of traditional tooling. Leveraging a decade of ML research and hands-on cybersecurity experience, he pioneered a “Swiss cheese” model—layering email, domain, and behavioral signals—to outsmart evolving phishing and deepfake attacks.

16 Heinä 21min

The Human Zero Day Series | Ep1149: Joshua Crumbaugh - Cognitive Biases: Security’s Edge

The Human Zero Day Series | Ep1149: Joshua Crumbaugh - Cognitive Biases: Security’s Edge

After witnessing a high-stakes breach test turn real, Joshua Crumbaugh shifted from underground hacking roots into marketing strategy, then combined both to pioneer ethical social engineering. At Phish Firewall, he applies behavioral science and AI-powered micro-simulations to train employees in role-specific threat responses and foster a culture of vigilant defense.

14 Heinä 41min

The Human Zero Day Series | Ep1148: Ofer Friedman: ID Defense Evolves

The Human Zero Day Series | Ep1148: Ofer Friedman: ID Defense Evolves

As deepfakes evolve at breakneck speed, Ofer Friedman sounds the alarm on how our senses and even biometric verification, can no longer be trusted. He reveals how fraudsters bypass security not by hacking systems, but by impersonating humans in real-time. From the rise of fraud-as-a-service to the failure of traditional AI defenses, Ofer unpacks a perfect storm threatening our digital identities. He shares why explainability and anomaly detection are the next frontier and why the clock is ticking.#20MinuteLeaders #DeepfakeSecurity #AIIdentityTheft #Cybersecurity #DigitalIdentity #DeepfakeThreat #FraudDetection #AIExplainability #ZeroDayThreat #OferFriedman #HumanImpersonation

14 Heinä 29min

The Human Zero Day Series | Ep1146: The Real Threat of Deepfakes - Anthony Sahakian on What Enterprises Must Know

The Human Zero Day Series | Ep1146: The Real Threat of Deepfakes - Anthony Sahakian on What Enterprises Must Know

Anthony Sahakian’s journey into deepfake detection began before the world even had a name for it. From navigating misinformation in authoritarian regimes to pioneering AI-driven solutions for enterprises, he shares hard-earned lessons on the limits of technology, the power of cognitive bias, and why the fight against digital deception starts with human awareness.

6 Heinä 26min

The Human Zero Day Series | Ep1147: Revolutionizing Cyber Risk: The CACR Method with Mario Procopio

The Human Zero Day Series | Ep1147: Revolutionizing Cyber Risk: The CACR Method with Mario Procopio

Cyber threats evolve constantly, but most organizations still rely on static, outdated risk assessments that leave them vulnerable. Mario Procopio challenges this mindset with CACR—Continuous Assessment, Continuous Remediation—a methodology inspired by agile DevOps principles that enables real-time risk visibility, adaptive security strategies, and faster decision-making. He breaks down how CISOs can shift from reactive defenses to proactive, dynamic risk management, ensuring security evolves as fast as the business.

5 Heinä 35min

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