Ep936: Lilach Ritter | R&D Group Lead, vcita

Lilach is a group lead at vcita, a firm dedicated to enabling small businesses and helping entrepreneurs achieve independence and success. She believes in social equality, accessibility, and reducing social and gender disparities. Lilach rose to management in a fast-paced startup a few years ago. She loved the action, intense collaboration, and feeling of accomplishment. Lilach was often the lone woman in her position. She struggled to keep her voice and trust her intuition in difficult situations. Bottom-up leadership, openness, full partnership, and trust allow us to be authentic, says Lilach. Lilach worked as a pastry cook in patisseries and a gourmet catering firm, where she met her partner. They have a 7-year-old daughter and twin 4-year-olds.