Moana 2 smashes Thanksgiving records! How to entice more moviegoer visitation

With Moana 2 absolutely smashing lists of records over the Thanksgiving weekend period, we have an enormous episode of insights into everything Moana, Wicked, Gladiator, and more. Ryan breaks down how movie marketers can entice moviegoers to visit more frequently with such a busy box office, and as we look towards the end of 2024, there’s a vast amount of opportunity to be gained from these insights!

Topics and times:

1. Magic at the box office - 0:30

2. Thanksgiving domestic box office record set - 1:04

3. Moana 2 box office overview - 3:26

4. Moana 2 per-theatre averages - 4:50

5. Moana 2 records breakdown - 5:32

6. Moana 2 audience analysis - 10:08

7. Moana 2 reception - 13:07

8. Holdovers and international box office - 13:30

9. Upcoming releases - 17:11

10. How can cinema marketers bring moviegoers back faster than usual? - 18:29

11. Next week - 22:30

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Box Office Overview:

1. Moana 2 broke records with its opening across the Thanksgiving weekend, grossing $135.5M domestically over the 3-day weekend, and $211M over the 5-day period, with an additional $165.3M internationally, making its global total debut reach $386.3M.

2. Wicked grossed $80M domestically for the 3-day with a 28.9% drop, and $117.5M over the 5-day for a domestic total to date of $262.4M. Internationally, it grossed $96.9M, making its global total now $359.3M.

3. Gladiator 2 grossed $30.7M for the 3-day with a 44.2% drop, and $44M for the 5-day, bringing the domestic total to date to $111.2M. Internationally, it grossed $27.2M, making its global total now $320M.

4. Red One grossed $12.9M for the 3-day, only a 2.5% drop, and $18.7M for the 5-day, reaching $76M to-date in the domestic market. Internationally, it grossed $5M.

5. The Best Christmas Pageant Ever grossed $3.3M over the 3-day and $4.9M over the 5-day, reaching $32M total to-date.