#56 - Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

#56 - Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: * Remove all templates when reaching out to your AE Top 30 and AE Top 5. * Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach. * Recycle your highly personalized email with a new subject line if it didn’t get opened. * Switch your outreach frequently to increase the chances of breaking through. ====================== Vin’s Path to President’s Club: * Mid-Market AE at Demandbase * President’s Club FY20 * SDR of the Year (Demandbase) * BEAST Award: The Best in Sales Development (Tenbound) - Responsible for sourcing over $6M in closed deals in 2019. Averaged 144% of New Business Opportunities each month. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

Leadership in sales isn’t just about hitting quota — it’s about building standards, setting culture, and developing people. In this episode, the hosts share 8 hard-earned sales leadership lessons that...

2 Syys 202525min

How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

Armand covers the 3 steps to handling any objection using the Mr. Miyagi Method. Here’s the magic framework: Agree with the objection to remove the pressure of the sale. Incentivize conversatio...

1 Syys 20257min

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

Too many sellers give discounts before securing commitments, leaving deals vulnerable and dragging negotiations on for weeks. In this episode of 30 Minutes to President’s Club, we show you how to exec...

28 Elo 202513min

#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time buildin...

26 Elo 202542min

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

70% of replies happen after email #1. Here’s a simple, repeatable multi-channel sequence (email + phone + social) that drives double-digit contact rates without spamming. Jason Bay's KISS (Keep It S...

25 Elo 202512min

#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

Learn the simple but powerful voicemail script that directs prospects straight to your email — boosting reply rates without chasing callbacks. This counterintuitive tactic adds a guaranteed touchpoint...

21 Elo 202513min

#492 - Build a Sales Team That Hits President’s Club Every Year | Marcus Chan

#492 - Build a Sales Team That Hits President’s Club Every Year | Marcus Chan

Sales leadership expert Marcus Chan reveals the exact systems and rhythms that turn average reps into Presidents Club winners. From personal success blueprints to “Real Play Fridays,” you’ll learn how...

19 Elo 202538min

#491 - How ELITE Sales Reps Structure Their Day to WIN Productivity

#491 - How ELITE Sales Reps Structure Their Day to WIN Productivity

Discover the exact time-blocking strategy top sales reps use to crush quota, maximize prospecting hours, and keep pipeline full, without burning out. This episode walks you through proven calendar man...

14 Elo 202521min

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