#57 - Directing your sales process like a movie (Mark Kosoglow, VP of Sales @ Outreach)

#57 - Directing your sales process like a movie (Mark Kosoglow, VP of Sales @ Outreach)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: * Send a quick video after a big team demo instead of the 17 page deck. * Mark-up your case study with key takeaways before sending to the prospect. * Pain Statement: Despite A we can’t do X which means we don’t get Y as measured by Z. * Avoid the massive 8 person exec demo and opt to multi-thread instead. ====================== Marks’s Path to President’s Club: * VP of Sales at Outreach RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Jaksot(590)

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Interview Kits for Prep: Send candidates an interview kit outlining expectations, key questions, and details on interviewers. Poor answers indicate lack of prep or poor fit...

13 Helmi 202536min

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

FOUR ACTIONABLE TAKEAWAYS ChatGPT Research Triangle: Before outreach, prompt ChatGPT with the industry (including sub-industry), job title, and your product’s value. This ensures messaging aligns wi...

11 Helmi 202538min

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blitz...

10 Helmi 202531min

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Focus on High-Impact Problems: Prioritize fixing widespread issues over the loudest complaints. High-volume problems drive more meaningful change than squeaky-wheel issues....

6 Helmi 202537min

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

ACTIONABLE TAKEAWAYS: Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about. Funding In...

4 Helmi 202537min

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

3 Helmi 202537min

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

Nick, Armand, and Mark Kosoglow talk through how and when you should make different sales hires as your sales team grows. ACTIONABLE TAKEAWAYS: Hire Builders First: Early sales hires should create ...

30 Tammi 202551min

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

ACTIONABLE TAKEAWAYS: Align Messaging to Roles: End users want simplicity, managers focus on team metrics, and execs care about goals and risk. Match your message accordingly. Use Credible Content...

28 Tammi 202536min

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