#102 - Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

#102 - Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Label and agree with objections to lower the zone of resistance. Create an opening by asking “what’s your take on [something they can’t do]”. Highlight business impacts by asking “are you aware of [relevant insight]”. Stop reacting and pitching. Instead, lean on humor and interest. PATH TO PRESIDENT’S CLUB Founder, Josh Braun Sales Training Former Head of Sales @ Basecamp Former VP of Inside Sales @ Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in lega...

9 Huhti 202433min

#281 - Hall of Fame: Stephen Guerguy

#281 - Hall of Fame: Stephen Guerguy

FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitors during the requirement-gathering phase. Require an exec-level bridge with your...

8 Huhti 202432min

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs. There's a top-down financial plan and a bottoms-up forecast. Us...

4 Huhti 202432min

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

FOUR ACTIONABLE TAKEAWAYS If you don’t have enough pain, ask for some documentation prior to the demo. The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call. Link the ...

2 Huhti 202429min

#278 - April Special: The Future of Sales AI ft. Corporate Bro

#278 - April Special: The Future of Sales AI ft. Corporate Bro

ACTIONABLE TAKEAWAYS Do the opposite of every single thing Corporate Bro Says Listen to Corporate Bro on his podcast Demoted Follow Corporate Bro on social: Instagram and YouTube RESOURCES DISC...

1 Huhti 202421min

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Effective Monday Team Meetings. Add an element of fun to your Monday meetings. Follow the framework: Connect, Learn, Communicate, and Prioritize. Tuning Your Dis...

28 Maalis 202433min

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls FOUR ACTIONABLE TAKEAWAYS Explain things in your customer’s language. A...

26 Maalis 202432min

#275 - Hall of Fame: Cory Bray

#275 - Hall of Fame: Cory Bray

FOUR ACTIONABLE TAKEAWAYS: Establish next steps at the end of your meeting to prepare yourself for new stakeholders / questions. Avoid open-ended q’s, instead use “typically” or “usually” language t...

25 Maalis 202429min

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